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Maximizing Social Media for Hospitality Sales Professionals

Signature Worldwide
Training overview
Corporate / Group Training
2 days
Start dates
Inquire about live virtual training for your team

Inquire about on-site training for your team
Maximizing Social Media for Hospitality Sales Professionals

Course description

Maximizing Social Media for Hospitality Sales Professionals

Inspire, Guide and Create Memorable Experiences Before and After the Sale

The internet and social media marketing have changed the way most sales are handled. In fact, 80% of the sales cycle is complete before the sellers get involved! Signature Worldwide, a leader in sales and customer service training, addresses this issue by delivering a high-energy, interactive session based on the new sales funnel – guiding prospects through the initial sale and beyond.

Available in a day and a half format, this training session will help your sales team stand apart by engaging earlier with prospects, becoming valuable and insightful resources and creating a strategy to keep your prospects engaged after they become clients.

The Maximizing Social Media for Hospitality Sales Professionals Course Covers:

  • The new sales funnel, sales no longer stop at the decision-making point
  • Identifying goals to increase hospitality and tourism sales
  • Strategies to engage prospects earlier and keep the customer engaged
  • How to use technology for efficient time management and to create compelling presentations
  • Creating an action plan to meet goals
  • Participants gain the skills, confidence and tools to make their sales Stand Apart with today’s experience focused clients.

Learning Objectives

Through a variety of techniques, including role-playing, employees will learn how to:

  • Create relationships and become a valuable resource
  • Stand apart from the competition
  • Create impactful case studies
  • Build value in relationships with prospects and clients
  • Create memorable experiences for prospects and clients
  • Create and grow advocates
  • Ask for referrals

Inquire about on-site or live virtual training for your team!

Who should attend?

  • Vice President of Sales
  • Director of Sales
  • Sales Manager
  • Business Development Managers
  • Sales Representatives
  • Inside/Outside Sales Teams
  • Field Service Representatives 

Training content

Session 1:
They Explore, We Guide
• Introduction to Maximizing Social Media for Hospitality Sales Professionals  review of relevant statistics and overview of the new Sales Funnel
• What is this stage of the buying process and why is it so important?
• Discuss Buyer Personas and how they can assist with being a guide
• Introduce push and pull tools (prospecting emails,, content posting)
• Discussion about LinkedIn – building better profiles, using it more proactively

Session 2:
They Inquire, We Captivate
• What is this stage of the buying process and why is it so important?
• Discussion about aligning their needs/problems with your business
• Reviewing how to be first and fabulous when it comes to responding to inquiries
• Look at a sample email mystery shop and discuss as a group
• Introduce Spark Adobe – how can it be used?
• Homework assignment to use Spark Adobe or Zoom to create a short video (one minute or less) and send to instructor prior to Session Three

Session 3:
They Decide, We Persuade
• Review of some homework videos
• What is this stage of the buying process and why is it so important?
• Discussion about how to make your business case clear and compelling
• Introduction to Business Writing – review of and the Fleisch Kincaid readability tool
• Discussion about email guidelines and how to stand apart when responding to RFPs

Session 4:
They Experience, We Create Memorable
• What is this stage of the buying process and why is it so important?
• Discuss the importance of building value in the relationship
• Brainstorm - How to further develop the relationship once they are on-site

Their Post Experience, We Share
• Review the importance of creating advocates
• Discuss how we ask for referrals and creating customer advocacy
• At the end of the 4-week series, we create action plans for moving forward.

Course delivery details

  •  This training is available via an instructor-led virtual classroom using Zoom or onsite at your location.
  • Both training options are delivered by a highly experienced Signature Worldwide trainer. 


Please request more information from Signature Worldwide about dates and pricing.

Why choose Signature Worldwide?

Our 30+ years of experience includes training over 36,000 businesses in 50 countries

98% of our customers would highly recommend Signature Worldwide to others

Fun, engaging and inspiring training solutions that improve our clients’ ability to acquire and retain customers

About Signature Worldwide

Signature Worldwide

Global Customer Service and Sales Training  You seek customer service and sales training to help your teams effectively cultivate, engage and nurture relationships with customers. But does your training partner have depth of expertise in your industry? Signature Worldwide does....

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Contact info

Signature Worldwide

5555 Parkcenter Circle, Suite 100
43017 Dublin Ohio

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Average rating 5

Based on 19 reviews.

Sales Manager, Interstate Hotels & Resorts
Training was worth every minute spent. Learn about all the different trends in the market and what our fellow sales partners are doing.
Sales Manager, Interstate Hotels & Resorts
This is the best training I have ever had in my sales career, easy to understand and I left class with valuable tools, content to do my job best.
Sales Manager, Wild Horse Pass Hotel & Casino
I enjoyed the class & provided me new insights & ways to become a better sales manager.
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Training reviews
Course rating
Based on 19 reviews.

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