Professional Course
4.8 (8 Reviews)

Fundamentals of Marketing: Your Action Plan for Success

AMA - American Management Association, Online (+1 locations)
Length
2 days
Price
2,295 USD
Next course start
7 March, 2024 (+3 start dates)
Delivery
Virtual Classroom, Classroom
Length
2 days
Price
2,295 USD
Next course start
7 March, 2024 (+3 start dates)
Delivery
Virtual Classroom, Classroom
From 2,295 USD / person

Course description

AMA - American Management Association

Fundamentals of Marketing: Your Action Plan for Success

As a marketing professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy. In this course, you'll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP). Learn tactics to utilize the 4 Ps of Marketing (Product, Price, Place, and Promotion) and proven tools and methods to avoid the most common marketing mistakes. In hands-on activities, you'll discover how to implement the right approach for your company's unique needs.

How You Will Benefit

  • Recognize the wide-ranging marketing roles and functions within different organizations
  • Apply modern techniques for conducting marketplace analysis
  • Utilize insightful marketing tactics to pinpoint why customers buy or don't buy
  • Align the 4 Ps with your products, services, and customer wants

Upcoming start dates

Choose between 3 start dates

7 March, 2024

  • Virtual Classroom
  • Online

13 May, 2024

  • Classroom
  • Atlanta

10 June, 2024

  • Virtual Classroom
  • Online

Who should attend?

Newly-appointed marketers; product, brand, and advertising managers; business professionals and executives who need a clearer understanding of marketing’s role in generating profits.

Training content

Learning Objectives

  • Apply Marketing Principles and Practices to Compete Successfully in the Contemporary Business Environment
  • Explain the “Whys” and “Hows” Behind Fundamental Marketing Practices
  • Walk Away Thinking Like a Marketer

Lesson One

Marketing Overview

  • Define Marketing
  • Identify the Role of Marketing
  • Contrast Strategic Business Plans with Annual Marketing Plans

Market Analysis

  • Describe Approaches to Gathering Marketing Information
  • Identify Macro-Environmental Trends That Impact a Business
  • Define Key Differences Between B2B and B2C Markets
  • Conduct a Competitive Analysis
  • Develop a SWOT Analysis

Lesson Two

Market Analysis (cont’d)

  • Describe Approaches to Gathering Marketing Information
  • Identify Macro-Environmental Trends That Impact a Business
  • Define Key Differences Between B2B and B2C Markets
  • Conduct a Competitive Analysis
  • Develop a SWOT Analysis

Segmentation, Targeting, and Positioning

  • Write SMART Marketing Goals
  • Compare Mass Marketing to Segmentation Marketing
  • Analyze Customer Segments in Order to Select Target Audiences
  • Write a Positioning Statement

Lesson Three

Marketing Mix

  • Explain How the Four Ps Align with One Another
  • Describe How a Product Itself Can Impact Marketing Efforts
  • Explain Various Pricing Objectives and Strategies
  • Discuss How Channels of Distribution Impact Marketing Decisions
  • Define Objectives and Strategies for Core Modes of Communication

Lesson Four

Creating Customer Value

  • Describe How to Create Customer Value, Satisfaction, and Loyalty
  • Define Net Promoter Score as a Measure of Customer Loyalty
  • Identify Ways Organizations Cultivate Customer Relationships
  • Create an Approach to Developing Marketing Action Plans and Budgets

Costs

Course price for:

  • Non Members: $2295
  • AMA Members: $2095

Certification / Credits

CEU: 1.2, CPE: 14

Reviews

Average rating 4.8

Based on 8 reviews.
Write a review!
5/5
Vanessa H.
21 Oct 2021
Fundamentals of Marketing: Your Action Plan for Success

I learned a lot - many things I knew but it helped fill the gaps and I can take many things away and apply them to my work.

4/5
Travis S.
18 Oct 2021
Fundamentals of Marketing: Your Action Plan for Success

Slow in parts but educational.

4/5
David L.
15 Oct 2021
Fundamentals of Marketing: Your Action Plan for Success

Great, liked the interaction. It was the best online class I have taken so far,

AMA - American Management Association

American Management Association Company Info

The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...

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