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Human Factors International

HFI specializes in providing practical user experience design training for everyone from new to advanced design professionals. To meet your career goals, Human Factors International (HFI) offers three certification tracks:

  • Certified Usability Analyst (CUA)™
  • Certified User Experience Analyst (CXA)™
  • Certified Digital Persuasion Analyst (CDPA)™

Our training and certification programs are recognized worldwide and are requested by FedEx, VISA, 3M, Accenture, Verizon, Capital One and State Farm, as well as many other companies.

Join the growing field of UX and become an expert who understands the psychological drivers of your customers.

  • Learn practical knowledge you can apply to your job right away to increase customer satisfaction, loyalty, and ROI
  • CUAs and CXAs are recognized as having mastery of the fundamental principles of user-centred design and Persuasion, Emotion and Trust (PET)
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Why choose Human Factors International?

100,000+ professionals trained so far

8,500+ certified professionals worldwide

Global Leader in UX Consulting and Training


HFI courses are the gold standard for training in usability, user experience, and human factors design science— effectively preparing participants for a lifetime of success in the UX industry. HFI offers multiple training approaches to suit diverse requirements.

What you gain:

  • Group exercises that facilitate interaction between students
  • Expert instructors delivering content, facilitating discussion, and answering questions live
  • Balanced instructor-to-participant ratio (no more than 24 participants per instructor)
  • Onsite training - If you are looking to upskill your team in a specific area in UX and if the team size is 10 or more, we offer our training at your location


Awards and Accreditation


SkillsFuture Singapore


The Institute of Banking & Finance - IBF Singapore

listed under human resources development fund

Government of Malaysia

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Human Factors International

1860 Highway 1, Suite 3600
52556 Fairfield IA

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