Courses and Professional Training in Marketing

Update marketing best practice and develop strategies that work

Marketing is the method by which businesses engage in communication with potential customers and clients in order to sell a specific product or service. As new technologies and ways of communication arise, effective techniques for marketing and marketing strategies must adapt to the change.

Find professional training in marketing and gain the latest in best practice and marketing strategy. Search among training companies offering short courses and longer programs in marketing. Find classroom courses, on-site or in-house training, or e-learning options for marketing.

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Displaying 1-49 of 49 results
Marketing
International Career Institute
Self-paced
Online
You can achieve a successful career in marketing with the proper skill set. Learn what these skills are and how you can develop...
AMA's Advanced Course in Strategic Marketing
AMA - American Management Association
         
(7)
3 days
2,345 USD
Multiple (4)
This Advanced Course in Strategic Marketing is a 3 day training seminar offered by the American Management Association. This training...
Intro to Digital Marketing
General Assembly
1-2 Days
United States of America
This  Intro to Digital Marketing  training course is offered onsite by General Assembly. Traditionally, marketing outreach has risked being one way...
Diploma in Digital Marketing
Shaw Academy
         
(8)
1 month
22 USD
Online
We are living in the age of the internet. People communicate, shop, and entertain themselves online, often spending hours in...
Airline Marketing
International Air Transport Association
4 days
2,500 USD
Multiple (2)
Growing uncertainty and competition in the global airline industry is forcing airlines to reinvent their marketing strategies. This course looks...
Digital Marketing Circuit
General Assembly
5 weeks
750 USD
Online
Participants in this class will learn digital marketing tactics ranging from social media and content strategy to paid campaigns and...
Marketing Communications MA
Westminster Business School
1 year
16,500 GBP
London
This Master of Arts in Marketing Communications provides a practice based education on key communications theories and tools for organizations today. Program...
Getting the Most out of Marketing
ODYSSEY.ONLINE
Access for 12 Months
19 USD
Online
This Getting the Most out of Marketing  training course is designed to provide students with marketing concepts and how to get the...
Marketing Management MA / MSc
Westminster Business School
1 year
16,500 GBP
London
This one year program in Marketing Management is offered as either a Master of Arts of Master of Science, depending...
Professional Diploma in Digital Marketing
Westminster Business School
8 days
1,595 GBP
London
A short, intensive course delivered in central London, the Professional Diploma in Digital Marketing is the ideal program for professionals who...
Introduction to Digital Marketing
Shaw Academy
1.5 weeks
5 USD
Online
We are living in the age of the internet. People communicate, shop, and entertain themselves online, often spending hours in...
Airport Marketing & Corporate Communications Strategies
International Air Transport Association
5 days
3,700 USD
Multiple (2)
Airports operate in a highly competitive environment, and are increasingly generating revenue through ancillary services. Using the latest marketing methods,...
Holiday Marketing Ramp Up: It's a Marathon, Not a Sprint
Lorman Education Services
1.5 hours
0 USD
Online
Are your email marketing efforts up to speed for the holiday season? Take an hour and attend this Bronto sponsored...
Fundamentals of Marketing: Your Action Plan for Success
AMA - American Management Association
         
(25)
2 days
1,895 USD
Multiple (11)
If you’re new to marketing and need a basic—yet thorough—overview, this seminar is for you. In just three days, you’ll...
Canadian Anti-Spam Law (CASL): Effective Marketing Within Compliance
Lorman Education Services
1.5 hours
0 USD
Online
It’s been two years since the restrictive email laws in Canada, called Canadian Anti Spam Law (CASL), went into effect....
Social Media Marketing
ODYSSEY.ONLINE
Access for 12 Months
19 USD
Online
This  Social Media Marketing  training course is designed to provide all students with an understanding of integrated e marketing and how to develop...
Essentials of Digital Marketing
General Assembly
Flexible
United States of America
This Essentials of Digital Marketing  is comprised of over 50 valuable and relevant lessons and helps marketers remain up to...
Diploma in Social Media Marketing
Shaw Academy
         
(2)
4 weeks
22 USD
Online
Social media has drastically altered the traditional relationship between a customer and business. People now have the ability to communicate...
Product Management
General Assembly
10 weeks
4,500 SGD
Multiple (16)
Most people seem to have an idea that could be “the next big thing,” but few of them have the knowledge...
Introduction to Social Media Marketing
Shaw Academy
1.5 weeks
5 USD
Online
Social media has drastically altered the traditional relationship between a customer and business. People now have the ability to communicate...
Fundamentals of Natural Gas Marketing
PEICE
1 day
845 CAD
Calgary
This Fundamentals of Natural Gas Marketing training course is a 1 day workshop offered by the Petroleum Institute for Continuing...
Introduction to Salesforce for Marketing
Stony Point
1 days/5 hours total
300 USD
Online
Stony Point has developed this introductory training course to provide all students with the fundamentals of Salesforce, with a primary focus...
Diploma in Blogging and Content Marketing
Shaw Academy
         
(1)
4 weeks
22 USD
Online
In 4 weeks and 8 lessons, this online class from Shaw Academy will teach you everything you need to know...
Introduction to Blogging and Content Marketing
Shaw Academy
1.5 weeks
5 USD
Online
Blogs have transitioned from a way for individuals to share their interests to a key marketing asset for businesses large...
Digital Marketing Strategy
Columbia Business School Executive Education
3 days
6,250 USD
New York City
The marketing paradigm has been transformed by the prolific rise in digital technologies. Today's marketers have to deal with a...
Public Relations
International Career Institute
Self-paced
Online
It is highly possible to have a successful career in the challenging field of public relations with this PR course...
Email Collections: Do's and Don'ts
Lorman Education Services
1.5 hours
219 USD
Online
Learn how email can help improve your collections and what some of the most common mistakes are. Technology has changed...
CustomerCentric Messaging Workshop
CustomerCentric Selling®
1 day
Worldwide
Learn how to create meaningful dialogues and relationships with potential customers with this dedicated messaging workshop. The course will teach...
FDA Scrutiny of Promotion and Advertising Practices
Compliance Online
2 days
1,999 USD
San Francisco
If you go "off label" with advertising and promotion, you become embroiled in FDA's advertising and promotion requirements. For devices,...
Salesforce Certified Service Cloud Consultant Exam Prep Course
Stony Point
5 days/25 hours total
2,400 USD
Online
Stony Point has developed this training course to prepare all students to sit for and successfully pass the Salesforce Certified...
Intro to User Experience
General Assembly
1-2 Days
United States of America
This Intro to User Experience  (UX) is an onsite training course offered to you and your organization by General Assembly. The...
Measurement & Analytics
General Assembly
1-2 Days
United States of America
This Measurement & Analytics  training course is an onsite program offered by General Assembly. In a networked landscape, what should be...
Salesforce Certified Sales Cloud Consultant Exam Prep Course
Stony Point
5 days/25 hours total
2,400 USD
Online
Stony Point has developed this training course to prepare all students to sit for and successfully pass the Salesforce Certified...
Advertising
International Career Institute
Self-paced
Online
Advertising is an exciting and dynamic industry. Being a part of an industry that can impact the behavior of consumers...
Intro to Big Data & APIs
General Assembly
1-2 Days
United States of America
This  Intro to Big Data & APIs  training course is offered onsite by General Assembly. Big Data can be a powerful...
The New Customer Decision Journey
General Assembly
1-2 Days
United States of America
This The New Customer Decision Journey  training course is an onsite program offered by General Assembly. Today’s customers engage with products,...
Introduction to Salesforce for Service
Stony Point
1 day/5 hours total
300 USD
Online
Stony Point has developed this training course to equip all customer service and call center personnel with the basics of Salesforce....
Introduction to Salesforce for Sales
Stony Point
1 day/5 hours total
300 USD
Online
Stony Point has developed this introductory training course to provide all students with the fundamentals of Salesforce, with a primary focus...
Advanced Salesforce Development
Stony Point
5 days/42.5 hours total
4,500 USD
Online
Stony Point has developed this introductory training course to provide all students with the fundamentals of Apex and Visualforce and...
Custom E-Learning
ODYSSEY.ONLINE
Flexible
Online
This Custom E Learning Course , offered by Lexicon Interactive, tailors learning to the specific needs of your organization. Lexicon Interactive...
Introduction to Salesforce Development - Apex & Visualforce
Stony Point
5 days/25 hours total
2,400 USD
Online
Stony Point has developed this introductory training course to provide all students with the fundamentals of Apex and Visualforce and...
Salesforce & Force.com for Technology Leaders
Stony Point
3-5 days/25 hours total
2,400 USD
Online
Stony Point has developed this training course for technology managers, business analysts, software architects and technology leaders who are responsible for the...
Implementing Salesforce Communities
Stony Point
1 days/5 hours total
400 USD
Online
Stony Point has developed this training course to provide students with the skills and abilities to implement and configure Salesforce...
Introduction to Salesforce Administration & Configuration
Stony Point
5 days/40 hours total
4,500 USD
Online
Stony Point has developed this introductory training course to provide all students with the fundamentals of Salesforce and prepare them to...
Introduction to Salesforce Analytics - Building Reports and Dashboards
Stony Point
1 days/5 hours total
300 USD
Online
Stony Point has developed this virtual training course to provide students with the skills and abilities to utilize the basic...
Salesforce Power User for Sales
Stony Point
1 day/5 hours total
400 USD
Online
Stony Point has developed this training course to provide sales professionals with knowledge of the more advanced sales and activity management features...
Brand Into Action
On Your Feet
Flexible
Multiple (3)
It's a common occurrence in companies both large and small. Meetings are held, emails are sent and binders are compiled...
Digital Immersion Program
General Assembly
1-2 Days
United States of America
This Digital Immersion Program can be taken as either a 1 or 2 day offsite course, providing trainees with a...
Brand Leadership
Columbia Business School Executive Education
3 days
6,250 USD
New York City
A brand is a valuable asset and is of strategic importance to any organization. This course focuses on the knowledge...
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Displaying 1-49 of 49 results
 

More about Courses and Professional Training in Marketing

Effective marketing strategies and tactics have developed significantly in recent years, specifically with the expansion of online marketing avenues. Search the above course list and make sure that you are up to date with current thinking on marketing and are taking advantage of the latest in marketing technologies.

Marketing Fundamentals: Good recipes never changeMarketing Courses and Training or Professionals

For all the new trends in marketing, there are some basic ingredients and understandings that every marketing professional must have. Whether embarking on a new career or simply looking to reinforce knowledge with a refresher course, marketing fundamentals is an excellent place to begin any professional development plan. Courses on the fundamentals of marketing describe the driving principles behind market research, the main components that should be included in any good marketing mix and techniques for managing marketing problems or complications that may occur.

Along with these core concepts many traditional marketing activities still comprise an important part of a company’s marketing strategy.Traditional marketing, while overshadowed in recent years by online marketing such as email and social media marketing, is still a very important part of any successful marketing strategy. Traditional advertising efforts include radio, newspapers, magazines and television.

Developing a Marketing Strategy

Often confused with marketing tactics, a marketing strategy describes longer term efforts that companies take in order to sell a product or service. A phone campaign or mail-out is a marketing tactic, but analyzing the companies starting point, evaluating a market and setting a price would all be considered parts of an overall marketing strategy.

Marketing strategies generally include the following:

  • Gaining an understanding of the customer
  • Analysis of market conditions
  • Analysis of competition
  • Set goals
  • Define actions
  • Review and assess impacts

No two marketing strategies are the same as they vary quite heavily based on needs, objectives and the given limitations of both the market and the company.  Learning how to develop a marketing strategy is crucial not only to a business starting out but any company needing to reassess their current efforts. Find a course that can be taken as on-site or company specific training and insure that the learning solution is readily applicable to your companies marketing needs.

Online Marketing

Everyone has aspirations for online marketing and at this point everyone seems to understand that they should have a Facebook page but most companies could be getting more out of their online marketing campaigns. Learn how to achieve marketing objectives through social media market, mobile sites and apps, and email marketing campaigns.

Social Media Marketing: Building brand loyalty in the 21st century

Social Media has changed a lot about the way we view the world. Nowhere is this clearer than in the way that companies build their brand loyalty and advertise their products and services. Take a course in social media marketing and learn how to drive revenue through Facebook, Twitter, Pinterest and other social media channels. A common complication faced in social media marketing is finding a way to actually measure a campaigns success. Learn how to use not only tools within the social media platforms, but also additional monitoring technologies.

Pitfalls and Dangers: Marketing in the modern world brings modern concerns

Marketing strategies are complicated for a reason. Approaching a marketing campaign without paying attention to key points in the process can sometimes lead to dire consequences. Entering a market without proper research, un-trained staff, an unnecessarily complicated product and false assumptions have the potential to do more damage than good. Learn how to develop your marketing strategy and make sure that you’re truly ready to enter a market before starting.