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Marketing Training

Marketing Training

Marketing is the method by which businesses engage in communication with potential customers and clients in order to sell a specific product or service. As new technologies and ways of communication arise, effective techniques for marketing and marketing strategies must adapt to the change.

Browse the list of marketing training courses below and complete information requests for any that may suit your needs.

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Displaying 1-50 of 79 results
Marketing
International Career Institute
Self-paced
Online
You can achieve a successful career in marketing with the proper skill set. Learn what these skills are and how you can develop...
AMA's Advanced Course in Strategic Marketing
AMA - American Management Association
         
(23)
3 days
2,345 USD
Multiple (4)
This Advanced Course in Strategic Marketing is a 3-day training seminar offered by the American Management Association. This training seminar...
Airline Marketing
International Air Transport Association
4 days
2,500 USD
Multiple (2)
Growing uncertainty and competition in the global airline industry is forcing airlines to reinvent their marketing strategies. This course looks...
Intro to Digital Marketing
General Assembly
1-2 Days
United States of America
This  Intro to Digital Marketing  training course is offered onsite by General Assembly. Traditionally, marketing outreach has risked being one-way and...
Diploma in Digital Marketing
Shaw Academy
         
(8)
1 month
22 USD
Online
We are living in the age of the internet. People communicate, shop, and entertain themselves online, often spending hours in...
Essentials of Digital Marketing
General Assembly
Flexible
United States of America
This Essentials of Digital Marketing  is comprised of over 50 valuable and relevant lessons and helps marketers remain up-to-date with...
Getting the Most out of Marketing
ODYSSEY.ONLINE
Access for 12 Months
19 USD
Online
This Getting the Most out of Marketing  training course is designed to provide students with marketing concepts and how to get the...
Digital Marketing Circuit
General Assembly
5 weeks
750 USD
Online
Participants in this class will learn digital marketing tactics ranging from social media and content strategy to paid campaigns and...
Marketing Communications MA
Westminster Business School
1 year
16,500 GBP
London
This Master of Arts in Marketing Communications provides a practice-based education on key communications theories and tools for organizations today. Program content...
Marketing Management MA / MSc
Westminster Business School
1 year
16,500 GBP
London
This one-year program in Marketing Management is offered as either a Master of Arts of Master of Science, depending on...
Professional Diploma in Digital Marketing
Westminster Business School
8 days
1,595 GBP
London
A short, intensive course delivered in central London, the Professional Diploma in Digital Marketing is the ideal program for professionals who...
Introduction to Digital Marketing
Shaw Academy
1.5 weeks
5 USD
Online
We are living in the age of the internet. People communicate, shop, and entertain themselves online, often spending hours in...
Digital Marketing Strategy
Columbia Business School Executive Education
3 days
6,250 USD
New York City
The marketing paradigm has been transformed by the prolific rise in digital technologies. Today's marketers have to deal with a...
Airport Marketing & Corporate Communications Strategies
International Air Transport Association
5 days
3,700 USD
Multiple (2)
Airports operate in a highly competitive environment, and are increasingly generating revenue through ancillary services. Using the latest marketing methods,...
Certified Digital Marketing Professional
Chart Learning Solutions
30 hours
Online
Digital technologies have changed and are still changing the way that we live, communicate, and work. This shift creates challenges...
Holiday Marketing Ramp Up: It's a Marathon, Not a Sprint
Lorman Education Services
1.5 hours
0 USD
Online
Are your email marketing efforts up to speed for the holiday season? Take an hour and attend this Bronto sponsored...
Fundamentals of Marketing: Your Action Plan for Success
AMA - American Management Association
         
(51)
2 days
1,895 USD
Multiple (11)
If you’re new to marketing and need a basic—yet thorough—overview, this seminar is for you. In just three days, you’ll...
Canadian Anti-Spam Law (CASL): Effective Marketing Within Compliance
Lorman Education Services
1.5 hours
0 USD
Online
It’s been two years since the restrictive email laws in Canada, called Canadian Anti-Spam Law (CASL), went into effect. While...
Social Media Marketing
ODYSSEY.ONLINE
Access for 12 Months
19 USD
Online
This  Social Media Marketing  training course is designed to provide all students with an understanding of integrated e-marketing and how to develop and...
Diploma in Social Media Marketing
Shaw Academy
         
(2)
4 weeks
22 USD
Online
Social media has drastically altered the traditional relationship between a customer and business. People now have the ability to communicate...
Digital Marketing
General Assembly
10 weeks
3,133 USD
Multiple (16)
Widespread use of the internet has completely altered the way that people communicate, learn, and consume products. Companies and brands have the ability...
Introduction to Salesforce for Marketing
Stony Point
1 days/5 hours total
300 USD
Online
Stony Point has developed this introductory training course to provide all students with the fundamentals of Salesforce, with a primary focus...
Selling & Marketing to the Four Generations
BridgeWorks
4 hours
North America
If they are to form a true understanding of their customers, salespeople need to take their thinking beyond income level,...
Introduction to Social Media Marketing
Shaw Academy
1.5 weeks
5 USD
Online
Social media has drastically altered the traditional relationship between a customer and business. People now have the ability to communicate...
8522 Microsoft CRM 3.0 Marketing Automation
New Horizons Computer Learning Centers
1 day
599 USD
Salt Lake City
...
80421 Sales and Marketing in Microsoft Dynamics AX 2012
New Horizons Computer Learning Centers
2 days
1,198 USD
Salt Lake City
Students will gain the knowledge and skills to set up and use the CRM functionality in the Sales and Marketing...
Diploma in Blogging and Content Marketing
Shaw Academy
         
(1)
4 weeks
22 USD
Online
In 4 weeks and 8 lessons, this online class from Shaw Academy will teach you everything you need to know...
Introduction to Blogging and Content Marketing
Shaw Academy
1.5 weeks
5 USD
Online
Blogs have transitioned from a way for individuals to share their interests to a key marketing asset for businesses large...
Market Segmentation and Positioning Research
Burke Institute
3 days
2,695 USD
Multiple (3)
This seminar focuses on selecting the best target markets for your products and services and how to segment your markets....
Fundamentals of Natural Gas Marketing
PEICE
1 day
845 CAD
Calgary
This Fundamentals of Natural Gas Marketing training course is a 1-day workshop offered by the Petroleum Institute for Continuing Education...
Product Management
General Assembly
10 weeks
2,741 USD
Multiple (16)
Most people seem to have an idea that could be “the next big thing,” but few of them have the knowledge...
Introduction to Digital Media (Online): Understanding Platforms and Content
Columbia Business School Executive Education
6 weeks
1,989 USD
Online
In the past decade, the media industry has seen extreme change and growth consisting of new platforms, new content sources,...
The Neoroscience Toolkit for Business Decisions
Burke Institute
1.5 days
2,395 USD
Multiple (3)
This workshop provides the knowledge and skills required to understand, evaluate, and interpret the application of neuroscience knowledge and tools...
Practical Marketing Research
Burke Institute
3 days
2,695 USD
Multiple (9)
This three-day seminar is designed for marketing researchers who wish to learn how to plan and implement marketing research studies...
Shopper Marketing: Insights, Innovation, Implementation
Burke Institute
1-2 days
North America
This seminar is delivered in-house and provides a framework and foundation for developing a strong shopper marketing discipline and shopper insights...
40044 Search Advertising with Bing Ads
New Horizons Computer Learning Centers
2 days
1,198 USD
Salt Lake City
This course helps you become a Bing Ads expert. Students will get a search advertising campaign started, to optimizing it,...
Writing and Presenting Marketing Research Reports: Insights, Storytelling, Data Visualization
Burke Institute
3 days
2,695 USD
Multiple (6)
This three-day seminar focuses on writing and presenting marketing research presentations and reports that are pitched to management needs and...
Public Relations
International Career Institute
Self-paced
Online
It is highly possible to have a successful career in the challenging field of public relations with this PR course...
Brand Leadership
Columbia Business School Executive Education
3 days
6,250 USD
New York City
A brand is a valuable asset and is of strategic importance to any organization. This course focuses on the knowledge...
Email Collections: Do's and Don'ts
Lorman Education Services
1.5 hours
219 USD
Online
Learn how email can help improve your collections and what some of the most common mistakes are. Technology has changed...
FDA Scrutiny of Promotion and Advertising Practices
Compliance Online
2 days
1,999 USD
San Francisco
If you go "off label" with advertising and promotion, you become embroiled in FDA's advertising and promotion requirements. For devices,...
Designing Effective Questionnaires: A Step by Step Workshop
Burke Institute
3 days
2,695 USD
Multiple (7)
This three-day workshop is designed for those who write or evaluate questionnaires. Participants will learn: How to avoid the common...
Design Research Techniques
Cooper
2 days
1,400 USD
Multiple (2)
Exceptional products are developed from customer needs - making design research one of the most important steps in a design...
Salesforce Certified Service Cloud Consultant Exam Prep Course
Stony Point
5 days/25 hours total
2,400 USD
Online
Stony Point has developed this training course to prepare all students to sit for and successfully pass the Salesforce Certified...
Salesforce Certified Sales Cloud Consultant Exam Prep Course
Stony Point
5 days/25 hours total
2,400 USD
Online
Stony Point has developed this training course to prepare all students to sit for and successfully pass the Salesforce Certified...
Tools & Techniques of Data Analysis
Burke Institute
3 days
2,695 USD
Multiple (3)
This seminar takes participants through a step-by-step procedure composed of numerous decision flow charts to help them choose and implement...
Applying Research & Insights: Customer, Brand, Product
Burke Institute
2 days
2,395 USD
Multiple (4)
This is a two-day seminar that focuses on the application of marketing and marketing research and insights methods, to specific...
Fundamentals of Data Analysis: Preparing, Weighting, Analyzing
Burke Institute
1-2 days
North America
This two-day, introductory seminar helps participants translate marketing research data into decision-making information.  Participants will learn: How to construct, prepare,...
CustomerCentric Messaging Workshop
CustomerCentric Selling®
1 day
Worldwide
Learn how to create meaningful dialogues and relationships with potential customers - with this dedicated messaging workshop. The course will...
Introduction to Salesforce for Service
Stony Point
1 day/5 hours total
300 USD
Online
Stony Point has developed this training course to equip all customer service and call center personnel with the basics of Salesforce....
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Displaying 1-50 of 79 results
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Effective marketing strategies and tactics have developed significantly in recent years, specifically with the expansion of online marketing avenues. Search the above course list and make sure that you are up to date with current thinking on marketing and are taking advantage of the latest in marketing technologies.

Marketing Fundamentals: Good recipes never change

For all the new trends in marketing, there are some basic ingredients and understandings that every marketing professional must have. Whether embarking on a new career or simply looking to reinforce knowledge with a refresher course, marketing fundamentals is an excellent place to begin any professional development plan.

Marketing training focuses on the driving principles behind market research, the main components that should be included in any good marketing mix and techniques for managing marketing problems or complications that may occur.

Along with these core concepts many traditional marketing activities still comprise an important part of a company’s marketing strategy.Traditional marketing, while overshadowed in recent years by online marketing such as email and social media marketing, is still a very important part of any successful marketing strategy. Traditional advertising efforts include radio, newspapers, magazines and television.

Developing a Marketing Strategy

Often confused with marketing tactics, a marketing strategy describes longer term efforts that companies take in order to sell a product or service. A phone campaign or mail-out is a marketing tactic, but analyzing the companies starting point, evaluating a market and setting a price would all be considered parts of an overall marketing strategy. There are marketing training courses that cover these strategies which generally include the following:

  • Gaining an understanding of the customer
  • Analysis of market conditions
  • Analysis of competition
  • Set goals
  • Define actions
  • Review and assess impacts

Learning how to develop a marketing strategy is crucial not only to a business starting out but any company needing to reassess their current efforts.

Online Marketing

Everyone has aspirations for online marketing and at this point everyone seems to understand that they should have a Facebook page but most companies could be getting more out of their online marketing campaigns. Online marketing courses focuses on how to achieve marketing objectives through online strategies such as web and mobile sites, online apps, and email marketing campaigns.

Social Media Marketing: Building brand loyalty in the 21st century

Social Media has changed a lot about the way we view the world. Nowhere is this clearer than in the way that companies build their brand loyalty and advertise their products and services.

Take a course in social media marketing and learn how to drive revenue through Facebook, Twitter, Pinterest, Instragram and other social media channels. A common complication faced in social media marketing is finding a way to actually measure a campaigns success. Learn how to use not only tools within the social media platforms, but also additional monitoring technologies. 

Pitfalls and Dangers: Marketing in the modern world brings modern concerns

Marketing strategies are complicated for a reason. Approaching a marketing campaign without paying attention to key points in the process can sometimes lead to dire consequences. Entering a market without proper research, untrained staff, an unnecessarily complicated product and false assumptions have the potential to do more damage than good. Learn how to develop your marketing strategy and make sure that you’re truly ready to enter a market before starting. This and far more are covered by the many marketing training courses on offer.