Show findcourses.com as: Mobile

Marketing Training

Marketing Training

Marketing is the method by which businesses engage in communication with potential customers and clients in order to sell a specific product or service. As new technologies and ways of communication arise, effective techniques for marketing and marketing strategies must adapt to the change.

Browse the list of marketing training courses below and complete information requests for any that may suit your needs.

There's never been a better time than now to build your skills.

Experience Burke Institute's unequalled commitment to excellence by attending one of 20+ highly acclaimed marketing research training seminars, or combine a group of courses into a unique, customized program for your organization.

Search results
Displaying 1-50 of 92 results
Airline Marketing
International Air Transport Association
4 days
2,500 USD
Multiple (2)
Growing uncertainty and competition in the global airline industry is forcing airlines to reinvent their marketing strategies. This course looks...
Marketing
International Career Institute
Self-paced
Online
You can achieve a successful career in marketing with the proper skill set. Learn what these skills are and how you can develop...
AMA's Advanced Course in Strategic Marketing
AMA - American Management Association
         
(23)
3 days
2,345 USD
Multiple (4)
This Advanced Course in Strategic Marketing is a 3-day training seminar offered by the American Management Association. This training seminar...
Diploma in Digital Marketing
Shaw Academy
         
(8)
1 month
22 USD
Online
We are living in the age of the internet. People communicate, shop, and entertain themselves online, often spending hours in...
Introduction to Digital Marketing
Shaw Academy
1.5 weeks
5 USD
Online
We are living in the age of the internet. People communicate, shop, and entertain themselves online, often spending hours in...
Digital Marketing Circuit
General Assembly
5 weeks
750 USD
Online
Participants in this class will learn digital marketing tactics ranging from social media and content strategy to paid campaigns and...
Airport Marketing & Corporate Communications Strategies
International Air Transport Association
5 days
3,700 USD
Multiple (2)
Airports operate in a highly competitive environment, and are increasingly generating revenue through ancillary services. Using the latest marketing methods,...
Fundamentals of Natural Gas Marketing
PEICE
1 day
845 CAD
Calgary
This Fundamentals of Natural Gas Marketing training course is a 1-day workshop offered by the Petroleum Institute for Continuing Education...
Intro to Digital Marketing
General Assembly
1-2 Days
United States of America
This  Intro to Digital Marketing  training course is offered onsite by General Assembly. Traditionally, marketing outreach has risked being one-way and...
Market Segmentation and Positioning Research
Burke Institute
3 days
2,695 USD
Multiple (3)
This seminar focuses on selecting the best target markets for your products and services and how to segment your markets....
Diploma in Social Media Marketing
Shaw Academy
         
(2)
4 weeks
22 USD
Online
Social media has drastically altered the traditional relationship between a customer and business. People now have the ability to communicate...
Introduction to Social Media Marketing
Shaw Academy
1.5 weeks
5 USD
Online
Social media has drastically altered the traditional relationship between a customer and business. People now have the ability to communicate...
Certified Digital Marketing Professional
Chart Learning Solutions
         
(3)
30 hours
Online
Digital technologies have changed and are still changing the way that we live, communicate, and work. This shift creates challenges...
Diploma in Blogging and Content Marketing
Shaw Academy
         
(1)
4 weeks
22 USD
Online
In 4 weeks and 8 lessons, this online class from Shaw Academy will teach you everything you need to know...
Digital Marketing
General Assembly
10 weeks
3,027 USD
Multiple (16)
Widespread use of the internet has completely altered the way that people communicate, learn, and consume products. Companies and brands have the ability...
Selling & Marketing to the Four Generations
BridgeWorks
4 hours
North America
If they are to form a true understanding of their customers, salespeople need to take their thinking beyond income level,...
Introduction to Salesforce for Marketing
Stony Point
1 days/5 hours total
300 USD
Online
Stony Point has developed this introductory training course to provide all students with the fundamentals of Salesforce, with a primary focus...
Essentials of Digital Marketing
General Assembly
Flexible
United States of America
This Essentials of Digital Marketing  is comprised of over 50 valuable and relevant lessons and helps marketers remain up-to-date with...
Introduction to Blogging and Content Marketing
Shaw Academy
1.5 weeks
5 USD
Online
Blogs have transitioned from a way for individuals to share their interests to a key marketing asset for businesses large...
Practical Marketing Research
Burke Institute
3 days
2,695 USD
Multiple (9)
This three-day seminar is designed for marketing researchers who wish to learn how to plan and implement marketing research studies...
Digital Marketing Strategy
Columbia Business School Executive Education
3 days
6,250 USD
New York City
The marketing paradigm has been transformed by the prolific rise in digital technologies. Today's marketers have to deal with a...
Shopper Marketing: Insights, Innovation, Implementation
Burke Institute
1-2 days
North America
This seminar is delivered in-house and provides a framework and foundation for developing a strong shopper marketing discipline and shopper insights...
Holiday Marketing Ramp Up: It's a Marathon, Not a Sprint
Lorman Education Services
1.5 hours
0 USD
Online
Are your email marketing efforts up to speed for the holiday season? Take an hour and attend this Bronto sponsored...
Writing and Presenting Marketing Research Reports: Insights, Storytelling, Data Visualization
Burke Institute
3 days
2,695 USD
Multiple (6)
This three-day seminar focuses on writing and presenting marketing research presentations and reports that are pitched to management needs and...
Canadian Anti-Spam Law (CASL): Effective Marketing Within Compliance
Lorman Education Services
1.5 hours
0 USD
Online
It’s been two years since the restrictive email laws in Canada, called Canadian Anti-Spam Law (CASL), went into effect. While...
Content Marketing
ASPE Training
1,295 USD
Multiple (6)
Content marketing is a long-term strategy that includes developing original, relevant content for your users and customers. It encompasses all...
Content Marketing
ASPE Training
1,295 USD
Online
Content marketing is a long-term strategy that includes developing original, relevant content for your users and customers. It encompasses all...
High Impact Email Marketing
ASPE Training
1,295 USD
Online
There's no question that email is still the single most effective tool for reaching customers and prospects, when done correctly....
Google Marketing Boot Camp
ASPE Training
1,495 USD
Multiple (7)
If your business is online, you need to know how to successfully implement and analyze Google-based Internet marketing campaigns. There...
Google Marketing Boot Camp
ASPE Training
1,495 USD
Online
If your business is online, you need to know how to successfully implement and analyze Google-based Internet marketing campaigns. There...
Fundamentals of Marketing: Your Action Plan for Success
AMA - American Management Association
         
(51)
2 days
1,895 USD
Multiple (11)
If you’re new to marketing and need a basic—yet thorough—overview, this seminar is for you. In just three days, you’ll...
Salesforce Content Builder Essentials for the Digital Marketer (EML101)
New Horizons Computer Learning Centers
1 day
Online
In this interactive course, email marketers will gain hands-on experience creating relevant emails based on subscriber data and learn how...
CustomerCentric Messaging Workshop
CustomerCentric Selling®
1 day
Worldwide
Learn how to create meaningful dialogues and relationships with potential customers - with this dedicated messaging workshop. The course will...
80421 Sales and Marketing in Microsoft Dynamics AX 2012
New Horizons Computer Learning Centers
2 days
United States of America
Students will gain the knowledge and skills to set up and use the CRM functionality in the Sales and Marketing...
Introduction to Digital Media (Online): Understanding Platforms and Content
Columbia Business School Executive Education
6 weeks
1,989 USD
Online
In the past decade, the media industry has seen extreme change and growth consisting of new platforms, new content sources,...
Tools & Techniques of Data Analysis
Burke Institute
3 days
2,695 USD
Multiple (3)
This seminar takes participants through a step-by-step procedure composed of numerous decision flow charts to help them choose and implement...
Fundamentals of Data Analysis: Preparing, Weighting, Analyzing
Burke Institute
1-2 days
North America
This two-day, introductory seminar helps participants translate marketing research data into decision-making information.  Participants will learn: How to construct, prepare,...
Applying Research & Insights: Customer, Brand, Product
Burke Institute
2 days
2,395 USD
Multiple (4)
This is a two-day seminar that focuses on the application of marketing and marketing research and insights methods, to specific...
The Neoroscience Toolkit for Business Decisions
Burke Institute
1.5 days
2,395 USD
Multiple (3)
This workshop provides the knowledge and skills required to understand, evaluate, and interpret the application of neuroscience knowledge and tools...
Practical Conjoint Analysis and Discrete Choice Modeling
Burke Institute
1-3 days
North America
This in-house seminar helps marketing researchers obtain a good understanding of conjoint analysis and discrete choice modelling, from the design...
Practical Multivariate Analysis
Burke Institute
4 days
2,895 USD
Multiple (5)
This four-day seminar does not contain any derivations or matrix notations and focuses on how to select and interpret the...
8522 Microsoft CRM 3.0 Marketing Automation
New Horizons Computer Learning Centers
1 day
United States of America
...
Service Design Immersive
Cooper
2 days
1,400 USD
Multiple (2)
The best service experiences extend through every aspect of the customer journey, from attending an event to making an online...
Airline Distribution Strategies and e-Commerce
International Air Transport Association
5 days
3,100 USD
Multiple (3)
Take an inside look at today's leading distribution models and strategies, gaining tools to optimize your company’s distribution processes with...
Social Media Boot Camp
ASPE Training
1,495 USD
Multiple (4)
Even for seasoned marketing professionals — this is new territory! Electronic social networks that did not exist five years ago...
Social Media Boot Camp
ASPE Training
1,495 USD
Online
Even for seasoned marketing professionals — this is new territory! Electronic social networks that did not exist five years ago...
Introduction to Social Network Analysis - Online Course
The Institute for Statistics Education
         
(2)
4 weeks
549 USD
Online
Social media has changed the way Social Network Analysis is done. Data is easier to collect and much more plentiful...
Salesforce Certified Sales Cloud Consultant Exam Prep Course
Stony Point
5 days/25 hours total
2,400 USD
Online
Stony Point has developed this training course to prepare all students to sit for and successfully pass the Salesforce Certified...
Salesforce Certified Service Cloud Consultant Exam Prep Course
Stony Point
5 days/25 hours total
2,400 USD
Online
Stony Point has developed this training course to prepare all students to sit for and successfully pass the Salesforce Certified...
Persuasion and Neuromarketing
Coach Training Alliance
4 weeks
149 USD
Online
This Persuasion and Neuromarketing course helps participants overcome obstacles to selling their professional services to enable them to do what they...
  • = Has a written testimonial
  • = Has a video
  • = Top 20 Training Company
Displaying 1-50 of 92 results
12
Show More (42)

Effective marketing strategies and tactics have developed significantly in recent years, specifically with the expansion of online marketing avenues. Search the above course list and make sure that you are up to date with current thinking on marketing and are taking advantage of the latest in marketing technologies.

Marketing Fundamentals: Good recipes never change

For all the new trends in marketing, there are some basic ingredients and understandings that every marketing professional must have. Whether embarking on a new career or simply looking to reinforce knowledge with a refresher course, marketing fundamentals is an excellent place to begin any professional development plan.

Marketing training focuses on the driving principles behind market research, the main components that should be included in any good marketing mix and techniques for managing marketing problems or complications that may occur.

Along with these core concepts many traditional marketing activities still comprise an important part of a company’s marketing strategy.Traditional marketing, while overshadowed in recent years by online marketing such as email and social media marketing, is still a very important part of any successful marketing strategy. Traditional advertising efforts include radio, newspapers, magazines and television.

Developing a Marketing Strategy

Often confused with marketing tactics, a marketing strategy describes longer term efforts that companies take in order to sell a product or service. A phone campaign or mail-out is a marketing tactic, but analyzing the companies starting point, evaluating a market and setting a price would all be considered parts of an overall marketing strategy. There are marketing training courses that cover these strategies which generally include the following:

  • Gaining an understanding of the customer
  • Analysis of market conditions
  • Analysis of competition
  • Set goals
  • Define actions
  • Review and assess impacts

Learning how to develop a marketing strategy is crucial not only to a business starting out but any company needing to reassess their current efforts.

Online Marketing

Everyone has aspirations for online marketing and at this point everyone seems to understand that they should have a Facebook page but most companies could be getting more out of their online marketing campaigns. Online marketing courses focuses on how to achieve marketing objectives through online strategies such as web and mobile sites, online apps, and email marketing campaigns.

Social Media Marketing: Building brand loyalty in the 21st century

Social Media has changed a lot about the way we view the world. Nowhere is this clearer than in the way that companies build their brand loyalty and advertise their products and services.

Take a course in social media marketing and learn how to drive revenue through Facebook, Twitter, Pinterest, Instragram and other social media channels. A common complication faced in social media marketing is finding a way to actually measure a campaigns success. Learn how to use not only tools within the social media platforms, but also additional monitoring technologies. 

Pitfalls and Dangers: Marketing in the modern world brings modern concerns

Marketing strategies are complicated for a reason. Approaching a marketing campaign without paying attention to key points in the process can sometimes lead to dire consequences. Entering a market without proper research, untrained staff, an unnecessarily complicated product and false assumptions have the potential to do more damage than good. Learn how to develop your marketing strategy and make sure that you’re truly ready to enter a market before starting. This and far more are covered by the many marketing training courses on offer.