Corporate / Group Training
4.7 (14 Reviews)

Certified Social Media Manager (Corporate)

Management and Strategy Institute, In United States of America
1 year
1 year
This provider usually responds within 48 hours 👍

Course description

A Social Media Manager is a vital player in the digital landscape, overseeing and executing an organization's social media strategy. Their primary role revolves around creating, curating, and posting content on various social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn. They analyze engagement metrics and trends to refine their content strategy, ensuring it resonates with the target audience. Social Media Managers also monitor brand mentions, respond to comments, and engage with followers to foster a strong online community. Beyond content creation, they often craft and implement paid advertising campaigns, collaborate with influencers, and track the performance of social media efforts to achieve marketing objectives. A Social Media Manager is the architect of an organization's online presence, striving to enhance brand visibility, engagement, and overall digital reputation.

The Social Media Manager certification developed exclusively for the Management and Strategy Institute is designed to give the student a solid understanding of managing large companies' social media accounts.

This training explores how and when to use social media to supplement a broader marketing strategy. We’ll cover each major social media channel and how they work together. We’ll also review how to create a social media strategy, establish usage guidelines, respond when a mistake is made, determine what content is appropriate and optimize each channel.

Who should attend?

The Social Media Manager training course includes all of the course work material needed to study and pass the certification exam.

You will be mailed a Certificate Of Completion, as well as a letter of congratulations and two copies of our training verification letters which you can give to employers who request it. The certificate is heavy-stock, cream paper suitable for framing.

Training content

  • Purpose of Social Media
  • Success stories
  • What can go wrong
  • Major SM Channels
  • Relating the Channels
  • What are they used for
  • Social Media Strategy
  • Company Culture
  • Investment
  • Manage expectations
  • Audience
  • General Demographics
  • Content
  • Frequency
  • Influencers
  • Which Channels to Use
  • Evaluating the Company
  • Evaluating Competitors
  • Creating Usage Guidelines
  • Current state
  • Establishing Goals
  • Data
  • Company Specifics
  • Customer Service
  • Negative events
  • Dos and Don’ts
  • Channel Advice
  • Types of Content
  • Finding Content
  • The #1 Rule
  • Common SM mistakes
  • Current Marketing Integration
  • Grow an Audience
  • Interacting with  Followers
  • Converting Followers
  • Social Listening
  • Benchmarks
  • Images/Copyright Law
  • Tracking Trends

Course delivery details

The training course is self-paced. Time to complete and fully comprehend will vary with every individual. It may take several days or weeks of study before you feel comfortable to take the final test. You may take the final exam as soon as you’re ready. You have 1 year from the date of purchase to complete the course.

Certification / Credits

Certified Social Media Manager (CSMM)

Why choose MSI?

100% Satisfaction Guarantee

Free Professional Certifications to Help You Get Started

US Based & Veteran Owned


Average rating 4.7

Based on 14 reviews.
Write a review!
15 Jun 2022

it give free training to let you improve yourself

19 May 2022

Good and it allow do it online

11 Apr 2022
The course was straightforward and hit…

The course was straightforward and hit all the major points!

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Management and Strategy Institute
3947 W Lincoln Hwy, #312
19335 Downington Pennsylvania

Management and Strategy Institute

The Management and Strategy Institute (MSI) is a prominent ISO 9001-certified trade association dedicated to representing process improvement professionals across various industries. MSI has a vast membership of over 350,000 individuals, spanning 50 states and 34 countries. The institute offers...

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