Certified Social Media Manager

A Social Media Manager is a vital player in the digital landscape, overseeing and executing an organization's social media strategy. Their primary role revolves around creating, curating, and posting content on various social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn. They analyze engagement metrics and trends to refine their content strategy, ensuring it resonates with the target audience. Social Media Managers also monitor brand mentions, respond to comments, and engage with followers to foster a strong online community. Beyond content creation, they often craft and implement paid advertising campaigns, collaborate with influencers, and track the performance of social media efforts to achieve marketing objectives. A Social Media Manager is the architect of an organization's online presence, striving to enhance brand visibility, engagement, and overall digital reputation.

The Social Media Manager certification developed exclusively for the Management and Strategy Institute is designed to give the student a solid understanding of managing large companies' social media accounts.

This training explores how and when to use social media to supplement a broader marketing strategy. We’ll cover each major social media channel and how they work together. We’ll also review how to create a social media strategy, establish usage guidelines, respond when a mistake is made, determine what content is appropriate and optimize each channel.