Course description
A dynamic social media brand strategy is an important part of any organization's marketing, sales, recruiting, or public relations initiatives. Social media skills are now embedded in many job roles. Developing an effective social media brand strategy will grow, engage, and generate insights about your brand audience – including their motivations, interests, interactions with your brand. Using social media brand storytelling and evidence based leadership effectively helps to build a large, diverse, engaged audience of followers.
Growing and connecting with your audience, as well as harnessing the data generated from that engagement is critical to success. For example, social media can be used to create a long-term brand identity and following. Master the techniques and strategies that are practical, easy, and effective for your brand. Social media can also be used to measure the success of your networking and brand strategy. Learn to properly use the tools for analysis and reporting.
Upcoming start dates
Who should attend?
Mid-level workers in managerial positions who wish to upskill to intermediate and/or advanced social media management and production skills.
Certification / Credits
Learning Objectives
Mid-level workers in managerial positions who wish to upskill to intermediate and/or advanced social media management and production skills in the following fields:
- advertising
- public relations
- nonprofit
- entrepreneurship
- marketing
Prospective learners are those who wish to build and manage a corporate/organizational brand in social media environments. Social media managers need to focus more on strategically planning and managing corporate/organizational core brand messages across different social media spaces.
Why choose Ball State Lifetime Learning?
Non-credit courses taught by faculty and industry experts in flexible formats
Alternative options to pay for courses including WIOA and GI Bill funding
Online career training programs under 3 months to get you career-ready
Contact this provider
Lifetime Learning by Ball State University
Lifetime Learning offers innovative micro-credentials for learners in all stages of life, providing seamless opportunities to enhance a personal or professional brand and learn for the life you want to live. Lifetime Learning serves adults, college students, and businesses with...