Professional Course

Marketing Fundamentals

3 days
3,195 USD
Next course start
Inquire for more information See details
3 days
3,195 USD
Next course start
Inquire for more information See details
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Course description

Marketing Fundamentals

This course builds on the evolution of modern management toward a marketing-oriented view of business; stressing the underlying principle of the “marketing concept”; and integrating concepts in relation to consumer needs, marketing information, product development, pricing, distribution, selling, advertising, and promotions.

Upcoming start dates

1 start date available

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  • Classroom
  • Dubai

Who should attend?

Who Should Attend

This course is essential for all levels of management, executives, team leaders, Front line and Middle Managers, who wish to increase their knowledge in Marketing.

Training content

Marketing Background

  • Overview of the Industry: Market Size (Volume / Value), Market Trends (Past 3-5 years)
  • Market Profile (General purchase and usage habits)
  • Environmental Analysis: Analysis of Opportunities and Threats, Key Success Factors

Competitive Analysis

  • Competitive Positioning
  • Market Shares/ Sales Volume / Sales and Profit Trends
  • Marketing Strategies (for each of the 4 Ps)
  • Strengths and Weaknesses of Competition (in terms of 4 Ps)

Company Background

  • Company Profile
  • Current Position of the Company/Brand in the Market
  • Company/Brand Strengths and Weaknesses Analysis
  • Brand Consumer Profile: Identified Market Segments, Market Needs Being Addressed, Buying Patterns, Usage Habits
  • Present Marketing Strategy: Segmentation, Targeting and Positioning, Marketing Mix (Four Ps), Competitive Strategies Employed

Target Market

  • Demographics
  • Psychographics
  • Behavioral
  • Geographic

The Marketing Mix

  • Product: Product Strategy, Product Description / Features / USP, Packaging
  • Pricing: Pricing Strategy, Detailed Product Costing, Selling Price Index vs. Competition,
  • Distribution: Distribution Strategy, Trade Channels, Distribution Scheme
  • Promotions: Overall Promotions Strategy, Advertising, Consumer and Trade Activities, Merchandising / Point of Purchase Materials, Publicity / Public Relations / Events

Certification / Credits

  • Understand the basic principles, theories, concepts and dynamics of Marketing
  • Apply these principles and tools in case analysis and to practical business decision making situations
  • Integrate the concepts and techniques through application in the preparation of a comprehensive marketing plan
  • Appreciate and learn more about Marketing as a career

Why choose Convertas?

Founded in 2006

12 Specialized trainers

100% of happy clients

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Convertas Management Consultants
214, DBC2, Arjan
124534 Dubai

Convertas Management Consultants

CONVERTAS offers a series of specialized training services across all areas of business, helping employees develop and increase their skills. Our highly qualified trainers through our specifically designed courses and workshops, as well as our innovative training methodology, will provide...

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