Upcoming start dates
Choose between 2 start dates
Training content
This Public Relations Management - Level 3 course will cover:
Importance of internal PR for your organisation
- What employees expect from you
- All the different ways of communicating with them
- Information they want to know
- Who should send those messages?
- Appropriate methods and frequency
Planning a successful PR campaign
- Agree strategic objectives globally, nationally, regionally, locally
- Appropriate communication for each market, stakeholder and audience
- Objectives measures of success and desired outcomes
- Project management of implementation of plan
- Anticipate and prevent problems
Advising and developing senior people
- Advising politicians, senior civil servants, directors and managers
- Give winning presentations
- Public relations challenges as opportunities
- Harnessing creative conflict into productive output
- Budgeting and resource management
Building a reputation
- Clarify the key elements which comprise reputation
- Strategy to maintain a long-term reputation
- Minimise threats to reputation
- Defend reputation when under attack
- Rebuild reputation after it has been undermined or discredited
Issues and crisis management
- Anticipate sources of crises and mitigate risks
- Appoint crisis leaders and teams and allocate resources
- Create crisis plans for key eventualities
- Practise crisis plans regularly
- Case studies of impact on organisations of good and poor PR crisis management
Costs
Please contact us for more information on pricing.
Why choose LCT International?
We have trained over 2,500 delegates from almost 600 client organisations
Complimentary Heathrow transfer (one-way)
Endorsed by various organisational and subject specific accrediting bodies
Contact this provider
London Corporate Training (LCT)
London Corporate Training have been established in the education, consulting and training industries for two decades. They work as a training team from their head office in London and aim to ensure all of their course participants receive the highest...
Ads