Public Relations Management - Level 3

London Corporate Training
Training overview
Professional Course
Classroom, Self-paced Online
5 days

Start dates
London
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Online
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COVID-19 Update

This provider offers an online version of their classroom courses

This provider has changed its terms and conditions to allow for rebooking/an amended cancellation policy in light of COVID-19

Training content

This Public Relations Management - Level 3 course will cover:

Importance of internal PR for your organisation

  • What employees expect from you
  • All the different ways of communicating with them
  • Information they want to know
  • Who should send those messages?
  • Appropriate methods and frequency

Planning a successful PR campaign

  • Agree strategic objectives globally, nationally, regionally, locally
  • Appropriate communication for each market, stakeholder and audience
  • Objectives measures of success and desired outcomes
  • Project management of implementation of plan
  • Anticipate and prevent problems

Advising and developing senior people

  • Advising politicians, senior civil servants, directors and managers
  • Give winning presentations
  • Public relations challenges as opportunities
  • Harnessing creative conflict into productive output
  • Budgeting and resource management

Building a reputation

  • Clarify the key elements which comprise reputation
  • Strategy to maintain a long-term reputation
  • Minimise threats to reputation
  • Defend reputation when under attack
  • Rebuild reputation after it has been undermined or discredited

Issues and crisis management

  • Anticipate sources of crises and mitigate risks
  • Appoint crisis leaders and teams and allocate resources
  • Create crisis plans for key eventualities
  • Practise crisis plans regularly
  • Case studies of impact on organisations of good and poor PR crisis management

Costs

Please contact us for more information on pricing.

Why choose London Corporate Training?

We have trained over 2,500 delegates from almost 600 client organisations

Complimentary Heathrow transfer (one-way)

Endorsed by various organisational and subject specific accrediting bodies

About London Corporate Training

London Corporate Training (LCT)

London Corporate Training have been established in the education, consulting and training industries for two decades. They work as a training team from their head office in London and aim to ensure all of their course participants receive the highest...


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London Corporate Training

3 Shortlands, Hammersmith
W6 8DA London

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