Corporate / Group Training

User-Centered Analysis and Conceptual Design (UCA)

3 days
Next course start
Inquire about virtual training for teams (+2 start dates)
Webinar, On-site
3 days
Next course start
Inquire about virtual training for teams (+2 start dates)
Webinar, On-site
This provider usually responds within 48 hours 👍

Course description

User-Centered Analysis and Conceptual Design (UCA)

This course focuses on the skills and knowledge also covered in the Certified Usability Analyst (CUA)™ examination. User-centered analysis is the basis for interface design that makes sense to the user. With a clear definition of user requirements, developers and designers are able to create effective and usable software interface designs.


Learn the methods and concepts to analyze user-centered requirements—the foundation for designing user-centric interfaces, applications, and websites.

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Upcoming start dates

Choose between 2 start dates

Inquire about virtual training for teams

  • On-site
  • Online

Inquire about virtual training for teams

  • Webinar
  • Online

Who should attend?


There are no prerequisites to take this course.

Who should attend

Usability practitioners, website/intranet developers, application developers, interface designers and project managers

Training content


Introduction to UCA

  • Mental models
  • Knowing how the user works
  • Which UCA steps to perform
  • Obstacles of user-centered analysis
  • ROI—justifying the right process

Exercise: Evaluate task flow

Exercise: Calculate ROI

Creating a Design Strategy

  • Components of a design strategy
  • Site strategy drives design strategy
  • Where to get strategy information
  • Mining existing documentation
  • Working with brand objectives

Exercise: Develop a design strategy

Uncovering the user’s conceptual model

Profiles and Personas

  • The value of profiles and personas
  • User profiles
  • Task profiles
  • Environment profiles
  • Personas

Exercise: Develop user profiles

Exercise: Develop high-level task / content list

Exercise: Create task prioritization diagram

Exercise: Create environmental profile

Exercise: Develop personas

Field Studies

  • Data gathering methods
  • Choosing the right method
  • Elements of the field interview
  • Developing good interview questions
  • Good and bad interview technique
  • Conducting a user observation

Exercise: Write interview questions

Exercise: Conduct interviews

Complementary Data Gathering Methods

  • Value of complementary methods
  • Focus groups
  • User group meetings and usability roundtables
  • Facilitated workshops and JAD sessions
  • Using surveys and other indirect methods
  • Online surveys
  • Using multiple methods

Exercise: Create online survey

Exercise: Choose the best data gathering method to use

Deriving the user experience model

Scenario and Task Analysis

  • The power of a scenario
  • Scenarios vs. use cases
  • Determining the level of detail
  • Scenarios drive priorities
  • Identifying functions and tasks
  • Common errors and challenges in task analysis
  • Characterizing the new task design

Exercise: Develop scenarios

Exercise: Fix task flow

Primary Noun Architecture

  • Value of primary nouns
  • Identifying primary nouns
  • Describing primary nouns
  • Primary noun views
  • Defining primary noun details
  • From primary nouns to navigation

Exercise: Determine primary nouns and views

Exercise: Develop primary noun table

Exercise: Create high-level navigation diagram

Information Architecture

  • Costs of poor organization
  • Basic organization schemes
  • Hybrid schemes
  • Shallow vs. deep structures
  • Labeling systems
  • Affinity diagrams and card sorting techniques
  • Card sorting tools

Exercise: Conduct and analyze a card sort

Exercise: Create high-level information architecture

Getting Ready for Design

  • Getting sign-off on the contract for design
  • Using concept sketches to drive out requirements
  • Setting usability criteria

Exercise: Develop usability criteria


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Certification / Credits

What you’ll learn

  • Developing a design strategy
  • Creating user profiles, personas and scenarios
  • Developing meaningful interview questions
  • Carrying out effective interviews
  • Understanding the challenges of survey design
  • Analyzing task flow
  • Understanding and identifying primary nouns
  • Developing user-driven information architecture
  • Engaging in user-centered task/tool redesign.

What you get

  • Real-world examples and practical tips from our instructors who are also active UX consultants
  • Hands-on individual and group exercises to ensure conceptual understanding
  • Training package that includes:
    • A comprehensive student manual
    • A student exercise book
    • A summary study guide
    • Usability glossary
    • Usability resources
    • Quick reference guides

Why choose Human Factors International?

100,000+ professionals trained so far

8,500+ certified professionals worldwide

Global Leader in UX Consulting and Training

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Human Factors International
1860 Highway 1, Suite 3600
52556 Fairfield IA

Human Factors International

HFI specializes in providing practical user experience design training for everyone from new to advanced design professionals. To meet your career goals, Human Factors International (HFI) offers three certification tracks: Certified Usability Analyst (CUA)™ Certified User Experience Analyst (CXA)™ Certified...

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