Digital Marketing Courses

More about Digital Marketing Courses

What is Digital Marketing? 

Digital marketing is a branch of marketing that uses the internet and online-based technologies to find an audience and promote products and services. Digital marketing changed the way brands and business use technology in order to market themselves and in a modern world digital marketing is an ever-growing field. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, and similar. The extension to non-Internet channels is what sets digital marketing apart from online marketing.

Who can attend the course in Digital Marketing? 

• Marketing Executives, Managers, Senior Management
• IT Managers
• Business owners
• Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
• Anyone looking to pursue a career in digital marketing

Some of the skills will you learn:

1. Introduction to Digital Marketing
2. Search Marketing: SEO
3. Search Marketing: PPC
4. Digital Display Advertising (DDA)
5. Email Marketing
6. Social Media Marketing
7. Mobile Marketing
8. Analytics
9. Strategy

How you can benefit from digital marketing:

• You will learn to evaluate the key technologies and digital tools you can use for marketing.
• Develop analytics to measure the impact and ROI of digital marketing.
• Understand the digital path of your customers until a purchase.
• Understand how to use mobile and customized media to find your audience more effectively.
• Learn how to produce and curate engaging content to build customer relationships.
• Create strategies to collaborate with customers to drive innovation and insights.
• Know how to incorporate digital marketing with your offline strategies and traditional marketing.