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What is Digital Marketing? 

Digital marketing is a branch of marketing that uses the internet and online-based technologies to find an audience and promote products and services. Digital marketing changed the way brands and business use technology in order to market themselves and in a modern world digital marketing is an ever-growing field. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, and similar. The extension to non-Internet channels is what sets digital marketing apart from online marketing.

Who can attend the course in Digital Marketing? 

  • Marketing Executives, Managers, Senior Management
  • IT Managers
  • Business owners
  • Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
  • Anyone looking to pursue a career in digital marketing

Some of the skills will you learn:

  1. Introduction to Digital Marketing
  2. Search Marketing: SEO
  3. Search Marketing: PPC
  4. Digital Display Advertising (DDA)
  5. Email Marketing
  6. Social Media Marketing
  7. Mobile Marketing
  8. Analytics
  9. Strategy

How you can benefit from digital marketing:

  • You will learn to evaluate the key technologies and digital tools you can use for marketing.
  • Develop analytics to measure the impact and ROI of digital marketing.
  • Understand the digital path of your customers until a purchase.
  • Understand how to use mobile and customized media to find your audience more effectively.
  • Learn how to produce and curate engaging content to build customer relationships.
  • Create strategies to collaborate with customers to drive innovation and insights.
  • Know how to incorporate digital marketing with your offline strategies and traditional marketing.