Professional Course

Digital Marketing and Media Strategy

GetSmarter, Online
6 weeks
6 weeks
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Course description

Digital Marketing and Media Strategy

Earn an official certificate of professional achievement from Northwestern University.

Practical knowledge of timeless marketing principles that combine with an integrated, audience-first approach to media strategy.

The ability to adapt to the ongoing changes in the digital media landscape, allowing you to anticipate new challenges and deliver on marketing objectives.

A working digital media investment strategy based on an informed understanding of the advantages and opportunities presented by various approaches and different marketplaces.

Who should attend?

This Course Is for You if You Want To:

  • Create an effective, adaptable digital strategy for your business
  • Validate your digital media skills as a marketing professional and learn new, resilient strategies for diverse media landscapes
  • Move into the digital marketing space from an adjacent field and gain formal skills

Training content

Module 1

Digital marketing and media strategy

Module 2

The media landscape: Evolutions, economics and the existential crisis

Module 3

The foundations of strategy: Leverage consumer insights

Module 4

Building the digital media strategy: From objectives to the plan

Module 5

Measuring your strategy: Setting KPIs and measuring outcomes

Module 6

Digital media investment strategy

Course delivery details


  • 6 weeks Excluding orientation
  • 6–8 hours per week Self-paced learning online

Why choose GetSmarter?

  • Data-driven course selection
  • Outcomes-based design
  • People-mediated delivery
102 S Hall
94720 Berkeley California


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