Course description
Digital Marketing and Media Strategy
Earn an official certificate of professional achievement from Northwestern University.
Practical knowledge of timeless marketing principles that combine with an integrated, audience-first approach to media strategy.
The ability to adapt to the ongoing changes in the digital media landscape, allowing you to anticipate new challenges and deliver on marketing objectives.
A working digital media investment strategy based on an informed understanding of the advantages and opportunities presented by various approaches and different marketplaces.
Who should attend?
This Course Is for You if You Want To:
- Create an effective, adaptable digital strategy for your business
- Validate your digital media skills as a marketing professional and learn new, resilient strategies for diverse media landscapes
- Move into the digital marketing space from an adjacent field and gain formal skills
Training content
Module 1
Digital marketing and media strategy
Module 2
The media landscape: Evolutions, economics and the existential crisis
Module 3
The foundations of strategy: Leverage consumer insights
Module 4
Building the digital media strategy: From objectives to the plan
Module 5
Measuring your strategy: Setting KPIs and measuring outcomes
Module 6
Digital media investment strategy
Course delivery details
Duration
- 6 weeks Excluding orientation
- 6–8 hours per week Self-paced learning online
Why choose GetSmarter?
- Data-driven course selection
- Outcomes-based design
- People-mediated delivery
GetSmarter
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