Corporate / Group Training

How to Support Institutionalization of a Mature UX Practice

2 days
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Webinar, On-site
2 days
Next course start
Inquire about virtual training for teams (+2 start dates)
Webinar, On-site
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Course description

How to Support Institutionalization of a Mature UX Practice

This course focuses on the skills and knowledge also covered in the Certified User Experience Analyst (CXA)™examination. Institutionalization (I-19) of user experience (UX) is a must if you want to move your organization beyond an ad-hoc user-centered design approach to a sustained and managed UX practice.


Learn more about the global shift to industrial-strength UX, understand the organizational issues related to a sustainable UX practice and how to lead your UX practice to higher levels of maturity.

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Upcoming start dates

Choose between 2 start dates

Inquire about virtual training for teams

  • On-site
  • Online

Inquire about virtual training for teams

  • Webinar
  • Online

Who should attend?


There are no prerequisites to take this course.

Who should attend

This course is recommended for UX staff, especially those striving to improve the maturity of their operation. It is also useful for executives and managers who would like context for management and enhancement of a UX team.

Training content

The Institutionalization Quest

Working in a Level V Practice

The realities of working in a mature UX practice. Is it boring? Is it powerful? Is there a role for creativity and personal excellence? Is it competitive?

About the Journey

What are the key success elements in a journey toward maturity? What is the role of an executive advisor and an institutionalization specialist?

Organic Won’t Work

Learn the pitfalls of trying to institutionalize based on organic enhancements, aggressive staff hiring, and widespread training,

The Value of Assessment and Certification

Learn about our surprising experience with certification. Why do companies most want to seek certification?

In the People Side the Trouble Lies

Executive Championship

Today most executives understand that UX is a key capability. But they may have misconceptions that are like terminal diseases for your institutionalization effort. A dozen common diseases which can stop your UX program code, along with our best medication plan.


While executives may understand, there is rarely a good scheme to manage the UX work. How are decisions made? Who owns the user experience? What are the metrics and responsibilities?


How you can understand the soul of your organization and shift it to a user centric focus. Ensure acceptance of the UX role throughout the development lifecycle.

Organizational Structure

The perennial question of centralized vs. decentralized operations is pretty simple. But it is more involved to have the right placement within your organization, and have the right roles within the organization.


With the extreme shortage of qualified UX staff, the staffing solution is generally a complex optimization. Operations that have tried to offshore or even outsource their whole UX effort have generally failed. But how can we find the optimal mix of staff, vendors, and global resources?

Training and Certification

Understand the types of training and staff certification that is needed to ensure serious mature capabilities in the UX field.

We Build the Machine

Enterprise Software

The UX Enterprise™ model uses a large scale application to create a leveraged machine. This new model of UX will increase reuse and eliminate re-researching.


Are a defined set of methods even possible in the UX field? (Yes). Why should methods be documented? What is the structure of a good UX methodology?

Tools and Templates

Do templates destroy creativity? What are the range of tools and templates? How can these be organized?

Standard Projects

Once there are standard methods, and standard templates, it makes sense to have standard projects, right?

UI Standards

We’ve been developing customized standards since 1982 and after around 400 programs we would like to share some thoughts on the types of standards that work, and the determinants of successful adoption.

Knowledge Management and the UXE Model

A clear mark of a mature UX organization is the ability to have a persistent, growing, and shared model of the user ecosystems. How can this be managed and linked?


In the UX field the physical facilities are a bit boring. But we will cover modular high fidelity simulation labs, eye tracking rigs, and live office testing. Understand the special risks of participant acquisition in emerging markets.

In the End It’s About You

Your Assessment

You will grade the maturity of your usability practice using the same criteria HFI uses to certify a practice in usability.

Your Next Best Action

Based on the entire course material you will recommend the best possible short term roadmap for your organization in order to efficiently move forward.


Please contact the provider for pricing details

Certification / Credits

What you’ll learn

  • Identifying the advantages of being in a mature UX operation
  • Assessing the maturity of your organization and recommending the key next steps to increase its maturity
  • Outlining the key strategies for major transformation and the complementary roles of an external executive advisor and an internal advocate
  • Understanding how you must operate differently to be a part of a mature process
  • Managing key challenges with:
    • Executive championship
    • Governance
    • Reorganization
    • Cultural change
    • Organizational structure
    • Staffing
    • Training and certification of staff
    • Methods
    • Templates and tools
    • Standards
    • Knowledge management
    • Central UX group responsibilities
  • Submitting an application to certify your usability practice.

What you get

  • Real-world examples and practical tips from our instructors who are also active UX consultants
  • Hands-on individual and group exercises to ensure conceptual understanding
  • Training package that includes:
    • A comprehensive student manual
    • Quick reference job aids

Why choose Human Factors International?

100,000+ professionals trained so far

8,500+ certified professionals worldwide

Global Leader in UX Consulting and Training

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Human Factors International
1860 Highway 1, Suite 3600
52556 Fairfield IA

Human Factors International

HFI specializes in providing practical user experience design training for everyone from new to advanced design professionals. To meet your career goals, Human Factors International (HFI) offers three certification tracks: Certified Usability Analyst (CUA)™ Certified User Experience Analyst (CXA)™ Certified...

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