Course participant reviews for Anthony Cole Training Group

We spent many years looking at dozens of sales training programs but just never felt those programs were a good fit for our company and employees.  Then we found Anthony Cole.  They are a perfect fit for Frandsen Bank & Trust because they specifically focus on NOT sounding like a sales person!

I’ve done a lot of “sales training”. This is the most honest, informative and practical I have ever participated in.

We spent many years looking at dozens of sales training programs but just never felt those programs were a good fit for our company and employees.  Then we found Anthony Cole.  They are a perfect fit for Frandsen Bank & Trust because they specifically focus on NOT sounding like a sales person!

We introduced ACTG and the Effective Selling System in the fall of 2017 on a 1-year program that we renewed in 2018.  All producers, including Treasury Management and up and coming lenders, were enrolled in the program.  This is not a one-shot wonder sales training program.  The integrated approach provides constant reinforcement of the principl...

During 2016-2017 we have experienced a 20% reduction in our sales force. Our fee income however, has increased by 50% in that same time”. I can attribute that to our sales team being better in their selling process and that is directly attributable to the Anthony Cole Training program.

My past experiences with most Sales Training programs involved attending a series of seminars, followed by filing the glamorous sales manuals on the shelf and returning to the normal ineffective sales habits. The difference with the Anthony Cole Sales Training Group is my daily observance of our sales staff incorporating their newly acquired sal...

I have worked with Anthony Cole Training Group at two different financial service companies over the last 5 years. At KeyBank, the sales techniques that Tony and his team have introduced have helped us differentiate ourselves in the marketplace from our competitors. We have created a sales culture that has helped our district significantly rise ...

Anthony Cole Training is different from most of the business development training I am familiar with. Their training focuses completely on setting up the call/visit and more importantly how to perform on the call with both Prospects and Clients. Anthony Cole Training teaches a different approach centered around engaging the client/prospect, unco...

Thank you for all you have done to help us build a strong Sales Management Effectiveness program that has transformed Key to a true sales organization. With your help, our sales leaders and sales people are now executing a consistent selling process that has directly contributed to the bottom-line revenue and growth of the company. We are far st...

We introduced ACTG and the Effective Selling System in the fall of 2017 on a 1-year program that we renewed in 2018.  All producers, including Treasury Management and up and coming lenders, were enrolled in the program.  This is not a one-shot wonder sales training program.  The integrated approach provides constant reinforcement of the principl...

I ask much better questions, bring the conversations with prospect to a decision point much faster, making the sales process more efficient.

Recently, I was introduced to the Anthony Cole Group and the OMG assessment. I have never seen such an accurate breakdown in my career. We hired seven producers using their recommendation and one which was not recommended but we took a chance. After six months of on-boarding, training and coaching, the only new sales producer that did not make i...

We learned how to turn a good sales call into an extraordinary sales call that included a commitment to do business with us. We learned how to shorten the sales cycle and get to commitment faster. We learned to win more while spending less time creating proposals. We learned how to simplify our business into what we need to do today. We learned ...

Having gone through several trainings including ADP training, which is known to be some of the best, the AC training was fantastic. I really think the cold calling aspect was strong as well as the instruction on seamlessly setting up a meeting with a prospect. Your energy and enthusiasm kept everyone engaged and that is a truly rare occurrence t...

Anthony Cole Training training focuses on setting up the call/visit and more importantly how to perform on the call with both Prospects and Clients. They teach a different approach centered around engaging the client/prospect, uncovering needs, presenting solutions and closing with the “Why my bank” story. This completely reverses the order of w...

My training through Anthony Cole has been nothing short of life-changing. My instructor has changed the way I approach every conversation I have in my day-to-day life. My comfort zone has been completely re-defined, which has given me the confidence to have the discussions that have resulted in a $3 million increase in my total pipeline. I guara...

Thank you for all you have done to help us build a strong Sales Management Effectiveness program that has transformed our company to a true sales organization. With your help, our sales leaders and sales people are now executing a consistent selling process that has directly contributed to the bottom line revenue and growth of the company.

During 2016-2017 we have experienced a 20% reduction in our sales force. Our fee income however, has increased by 50% in that same time. I can attribute that to our sales team being better in their selling process and that is directly attributable to the Anthony Cole Training program.

Anthony Cole Training Group has created a unique and effective approach to teaching sales professionals how to identify, qualify and close prospects. There is an uncommon common-sense to their direct methods that help both the buyer and seller quickly identify the reasons we buy – and to get on the same page right from the start. Tony’s methods ...

ACTG simply creates results. Anthony Cole Training Group’s care, enthusiasm, and integrity is evident in creating increased accountability, goal setting, and sales results. I have learned and profited from working with Tony and the Anthony Cole Training Group.