Selling Your Value vs. Caving on Price

Anthony Cole Training Group
Training overview
Professional Course
Virtual Classroom
1 hour

Start dates
Inquire for more information

Course description

Selling Your Value vs. Caving on Price

Consultative selling and positioning value are not easy. They involve a skillful approach to managing a conversation with prospects and clients, tailoring it for resonance to them. It means leading a prospect through a series of questions that allows them to self-discover a problem that they come to realize must be fixed. It involves pulling versus pushing a prospect through a sales process by focusing on important issues that matter to them.

This sales training workshop focuses on the skills necessary for salespeople to become successful at positioning themselves as a person offering value, an indispensable business partner. If you or your team need to be able to sell value as opposed to sell based on price, maximize margins instead of discounts, and compete and win more business, this virtual or in person workshop is for you.

Training content

Tangible Benefits for participants:

  1. Understanding of the 12 skills that drive success in positioning Value
  2. Demonstration of a skillful value vs price prospect conversation
  3. Ability to rate your team (3+) on the 21 core sales competencies, including value, at no cost

Why choose ACTG?

28 years of data & experience developing sales people into consistent & predictable producers

4.25 year client retention rate because we grow sales revenue year over year

95% of participants surveyed rate training programs highly effective & effective

About ACTG

Anthony Cole Training Group

We Help Build Sales Organizations. Anthony Cole Training has developed a market-tested sales training approach that drives results because we work closely with business owners or sales executives, their salespeople and managers, to help them develop the language, the skills...

Read more and show all training delivered by this supplier

Contact this provider

Fill out your details to find out more about Selling Your Value vs. Caving on Price.

  Contact the provider

  Get more information

  Register your interest

Country *

Contact info

Anthony Cole Training Group

8160 Corporate Park Drive, Suite 100
45242 Cincinnati OH

 Show phone number


Average rating 5

Based on 1 reviews.


I appreciate the specific examples & questions. Several examples of being consultative, finding common ground, rather than sounding like a salesperson.

Contact provider

Have a question about this course? Fill out this form and the provider will get in touch with you shortly

Training reviews
Course rating
Based on 1 reviews.

Need help with your search? offers a free consultancy service to help compare training for you and your team

Request a free quote

Request a free training quote