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Strategic Sales Negotiations

AMA - American Management Association
Training overview
Professional Course
Classroom, Virtual Classroom
2 lessons
From 2,445 USD
Start dates
Online
2,445 USD
7/12/2022

New York City
2,445 USD
8/5/2022

San Francisco
2,445 USD
9/16/2022

Chicago
2,445 USD
11/11/2022
AMA - American Management Association

Course description

Strategic Sales Negotiations

Discover how to influence them and improve your profits! Regain the seller’s advantage over today’s more sophisticated purchaser with the help of this strategic sales negotiation training. Learn the tools, techniques and savvy sales negotiation tactics that enable you to influence your buyer’s perception of cost, value and benefits. Close the sale by maintaining a flexible position that successfully counters your buyer’s negotiating moves.

Who should attend?

Sales professionals, sales managers, account executives, contract negotiators and anyone involved in negotiation processes and would benefit from this sales negotiation training.

Note: Several years of sales experience is recommended.

Training content

  • Understanding the sales negotiation process from both perspectives—yours and the customer's
  • Differentiating between selling and negotiating
  • Using powerful sales negotiating/planning tools
  • Addressing aggressive buyer demands face-to-face
  • Developing stronger client relationships through win-win negotiations
  • Applying strategies to favorably influence the four primary negotiating styles
  • Creating a motivational climate for your buyer

Costs

Course price for:

  • Non Members: $2445
  • AMA Members: $2195

Certification / Credits

CEU: 1.2

About AMA

American Management Association Company Info

The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...


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Contact info

AMA - American Management Association



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