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How to Use Design Thinking to Innovate Faster, Better and More Effectively

AMA - American Management Association
Training overview
Professional Course
Webinar
1 Lessons
Start dates
Online
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AMA - American Management Association

Course description

How to Use Design Thinking to Innovate Faster, Better and More Effectively

Design has become the “it” word and a defining element that can differentiate your business in an increasingly competitive world.

In an economy of rapid commoditization, keeping the customer “front and center” has become the most important factor to include in the innovation equation in order to maintain brand loyalty.

Whether you’re talking about cars, toothbrushes, office space or even the creation of an organization’s culture … Design Thinking gives you the tools to innovate, faster and better, in a customer-centric approach.

Training content

In this “must-attend” session, you’ll discover why Design Thinking has become the innovation method of choice across forward-thinking industries, and how best-in-class companies are applying it across their organizations.

You’ll also receive an overview of AMA’s Design Thinking course, including:

  • Exposure to the 10-step Design Thinking process and why it’s so important in a disruptive economy
  • How this rapid, collaborative process can help you and your team generate more customer-focused solutions
  • Steps you can take to integrate the process into your organization
  • The realities of organizational culture, resistance to change and what you can do about it.

About AMA

About American Management Association International

For over 90 years, American Management Association International (AMA) has been a world leader in professional development. AMA supports the goals of individuals, organizations, and government agencies with a complete range of corporate talent transformation solutions, including public open-enrollment seminars...


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AMA - American Management Association



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