How to Use Design Thinking to Innovate Faster, Better and More Effectively
Design has become the “it” word and a defining element that can differentiate your business in an increasingly competitive world.
In an economy of rapid commoditization, keeping the customer “front and center” has become the most important factor to include in the innovation equation in order to maintain brand loyalty.
Whether you’re talking about cars, toothbrushes, office space or even the creation of an organization’s culture … Design Thinking gives you the tools to innovate, faster and better, in a customer-centric approach.
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In this “must-attend” session, you’ll discover why Design Thinking has become the innovation method of choice across forward-thinking industries, and how best-in-class companies are applying it across their organizations.
You’ll also receive an overview of AMA’s Design Thinking course, including:
- Exposure to the 10-step Design Thinking process and why it’s so important in a disruptive economy
- How this rapid, collaborative process can help you and your team generate more customer-focused solutions
- Steps you can take to integrate the process into your organization
- The realities of organizational culture, resistance to change and what you can do about it.
The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...