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Principles of Professional Selling

AMA - American Management Association
Training overview
Professional Course
Classroom, Virtual Classroom
3 lessons
From 2,545 USD
Start dates

Place & Start


Chicago
2,545 USD
11/9/2022

Atlanta
2,545 USD
12/12/2022

New York City
2,545 USD
3/15/2023

San Francisco
2,545 USD
5/22/2023
AMA - American Management Association

Course description

Principles of Professional Selling

No matter how great your product or service is, or how talented a salesperson you are, you will not be able to close the deal if you cannot tell your clients how what you’re selling will benefit them. Through this intensive professional sales training seminar, you will learn how to gain your clients business by earning their trust.

Go through the entire sales process and discover the most modern sales methods today—consultative/solutions selling. You’ll leave this professional sales training workshop better equipped to develop presentations that meet your clients real needs create a specific sales plan to achieve your sales goals influence the right buyers and close the sale with ease.

How You Will Benefit

  • Develop a master plan to manage the sales process
  • Win the confidence and trust of prospects by learning as much as possible about their needs
  • Successfully sell on a consultative level, using effective interviewing techniques
  • Effectively communicate your product/service superiority
  • Build long-term sales relationships by offering solutions
  • Uncover customer resistance and overcome objections
  • Know when—and how—to close the sale
  • Productively manage your time and territory

Who should attend?

Sales professionals with a minimum of one year of sales experience, veterans who want to refresh their skills and managers who want to learn professional sales training techniques to train salespeople.

Training content

  • Planning: using competitive analysis to gain more business
  • Matching your sales approach to the personality style of your customer
  • Becoming a problem solver: supplier-based selling vs. selling a solution
  • Developing new business while maintaining existing account
  • Managing key-account and key-prospect relationships

Costs

Course price for:

  • Non Members: $2545
  • AMA Members: $2295

Certification / Credits

CEU: 1.8

About AMA

American Management Association Company Info

The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...


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Contact info

AMA - American Management Association



Top 10 Awards

Top 10 Winner - 2022

We're delighted Principles of Professional Selling is a winner of our Top 10 Courses 2022 in Top 10 Most Popular Sales Training Courses.

Each year, we select the Top 10 most popular courses on our site in some of the most popular categories to make it easier for our users to find the right course for them - so you can book with confidence.

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