Course description
Principles of Professional Selling
No matter how great your product or service is, or how talented a salesperson you are, you will not be able to close the deal if you cannot tell your clients how what you’re selling will benefit them. Through this intensive professional sales training seminar, you will learn how to gain your clients business by earning their trust.
Go through the entire sales process and discover the most modern sales methods today—consultative/solutions selling. You’ll leave this professional sales training workshop better equipped to develop presentations that meet your clients real needs create a specific sales plan to achieve your sales goals influence the right buyers and close the sale with ease.
How You Will Benefit
- Develop a master plan to manage the sales process
- Win the confidence and trust of prospects by learning as much as possible about their needs
- Successfully sell on a consultative level, using effective interviewing techniques
- Effectively communicate your product/service superiority
- Build long-term sales relationships by offering solutions
- Uncover customer resistance and overcome objections
- Know when—and how—to close the sale
- Productively manage your time and territory
Upcoming start dates
Who should attend?
Sales professionals with a minimum of one year of sales experience, veterans who want to refresh their skills and managers who want to learn professional sales training techniques to train salespeople.
Training content
- Planning: using competitive analysis to gain more business
- Matching your sales approach to the personality style of your customer
- Becoming a problem solver: supplier-based selling vs. selling a solution
- Developing new business while maintaining existing account
- Managing key-account and key-prospect relationships
Costs
Course price for:
- Non Members: $2695
- AMA Members: $2395
Certification / Credits
CEU: 1.8
Reviews
Average rating 4.9
Mike was great and shared a wealth of knowledge that complemented the material.
Mike is a great, engaging and thorough instructor. I learned a lot of applicable knowledge in 3 days.
American Management Association Company Info
The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...
Top 10 Awards
Top 10 Winner - 2022
We're delighted Principles of Professional Selling is a winner of our Top 10 Courses 2022 in Top 10 Most Popular Sales Training Courses.
Each year, we select the Top 10 most popular courses on our site in some of the most popular categories to make it easier for our users to find the right course for them - so you can book with confidence.
Mike is a true subject matter expert when it comes to sales. Mike shared his wealth of sales experience in this course by applying real world examples which helped me better und...