Life Coaching services have been in massive demand for the last decade with no sign of slowing. Coaches have helped millions of people to excel both in their professional work life and personal life.
While there is no barrier preventing anyone from calling themselves a coach currently, in the future, certification and or licenses will be required to help the public distinguish between professionally trained coaches and those just calling themselves a coach. Coach certifications are now often necessary for work in organizations, corporations, and governments.
Coaching, like all other professions, takes training and skill to be really good. Just because someone can sit at Starbucks with a friend and give them advice does not mean they are a good coach. Often those lay coaches that started with no training and then enrolled in our or another ICF program are shocked at the difference in their abilities and confidence once they had received professional training. With these new skills and confidence also comes much greater success.
A coaching certification program has you complete a specified program starting with the ICF 11 core competencies. These competencies begin at the foundation of the coach-client relationship and then build additional skills in the human change process. If you're already a coach, these programs will make you stand out as an authority figure in your key area of focus. Clients, whether individuals or organizations, want to know they are investing in coaching services with someone skilled and ethical.
Over 100 different niches exist for coaches to specialize in with new specialties hired for all the time.
What is greatly misunderstood is that niches are not to force the coach into a particular area, but to attract the kind of clients and issues that the coach enjoys coaching on. As a professional coach, you are an expert in the coaching process. However, you must be able to coach people in all kinds of areas, no matter what your niche. However, to be successful as a coach, you first need to be relatable to the people looking for your services.
This is why niches are so critical to the professional coach's success. People feel in rapport and comfortable with a coach that has similar focus. Someone looking for a dating coach does not want a retirement coach. An executive struggling with career issues searching the internet for a coach to hire is not going to hire a weight loss coach.
Below I've listed down the top five coaching niches. Also, in the world of professional coaching, the ICF (International Coach Federation) stands out as the gold standard for coach certification. This starts with enrolling in an ICF certification training program.
Executive coaching is one of the most sought-after coaching niches due to its escalating demand. With almost $1.5 billion revenue, it has grown into an industry with extensive scope. It helps people stand out from their competitors in a way like no other. Regardless of if you're a top CEO or a struggling manager, executive coaching training adds value to your business by enhancing your interpersonal skills and mapping out business goals. An executive coach takes you from where you're now (problem) to where you want to be (success).
Due to their ability to boost your performance, executive coaches are highly in-demand. There was a time when business coaching was seen as a stigma, but today it is a sign of progress and in many organizations mandatory. Almost all top CEOs have executive coaches who aid them both personally and in performance.
Spiritual Life Coaching
Unlike other coaching niches, Spiritual life coaching focuses on your inner self. Spirituality coaches take you from your existing self to your ideal self through a process of introspection and self-acceptance. They provide you a holistic approach towards life and help you reach the topmost human attribute; Self-Actualization.
In this age of restlessness, a spiritual coach will guide clients to a state of calmness, curiosity, acceptance, and focus, by supporting them in discovering their true values. This provides alignment with who you are in your core as a human being.
The world is shifting from a mindset of materialism towards self-actualization. Because of the enormous benefits, spiritual life coaching has become one of the top coaching niches. As a coach, this niche provides you countless opportunities to stand out for those attracted to their spirituality.
Emotional Intelligence Coaching
Emotional intelligence coaches enable people to understand their feelings and emotions using psychological and objective inquiry. They help you not only to rectify your weaknesses but to identify your strengths. In the area of self-centered people, these coaches encourage you to recognize and appreciate other's positions, beliefs, and processes.
This greatly increases one's abilities as a leader and in interpersonal relationships. Moreover, an EI coach helps motivate you to unleash your true inner potential and capabilities. Emotional Intelligence Coaching is all about supporting you to become a better version of yourself.
Most professional EI, (Emotional intelligence) coaches use Intelligence quotient (IQ) assessments as a starting point when working with clients. These allow both the coach and client to identify strengths and weaknesses, giving clarity to the areas needing improvement.
Emotional intelligence coaches have become an essential hire for many organizations. To excel and reach greater success, people need professional emotional skills. These skills help in navigating the complexities of relationships and to develop their style of leadership. The iron fist leader is not effective and often not tolerated anymore. Emotional Intelligence coaches help these leaders build better results by understanding the human motivational process.
Health and Wellness Coaching
A health and wellness coach is someone who assists you to adopt and sustain a healthy lifestyle. Coaching is a forward-looking process to prevent, lessen, and sometimes even recover from illness. Wellness coaches encourage you to make healthy choices every day that result in you having a better life experience.
A Wellness coach not only focuses on your physical health but also assists you in resolving your psychological issues by helping you identify your strengths and addressing your weaknesses. The ultimate goal is to empower you to take control of your health and navigate obstacles in the long run.
With a 25% expected growth by the end of 2022, health and wellness coaching has become one of the fastest-growing fields in life coaching. With healthcare costs skyrocketing, people are searching for alternative ways to stay healthy, vibrant and get the most out of life.
Relationship coaching is one of the most requested and needed life coaching niches. While relationship coaching is a specialized niche, all professional coaches need to be skilled in helping clients with relationships.
Relationships can be difficult, confusing, and ever-changing. No one gets a relationship rule book while growing up. However, relationships often result in the most discomfort and pain human beings have to deal with.
Whether a lack of commitment or understanding, relationships often become a problematic area for many of us. Relationship coaches bring new perspectives and choices, whether it being in professional or personal relationships.
Relationship coaches bring clarity to confusion and help you to attend to your deeper inner needs in relationships. By discovering unhelpful reactions or patterns, coaches help you to discover and make better choices when handling relationship issues.
The result is that people working with relationship coaches gain greater confidence, higher self-esteem, and make better decisions in both their personal and professional life.
In conclusion, with over 100 coaching niches, all professional life coaches can find an area to specialize in that will attract those types of clients. This alignment gives coaches confidence and enjoyment of working in areas where they can bring the highest value.
Steven Kiges is the co-founder and director of the ICF (International Coach Federation) accredited The Coach Training Academy. Steven is a professional speaker, author, entrepreneur, and Certified Master Life Coach: a distinction held for coaches who have logged over 5000 hours with clients.