Coaching Certificate Program

AMA - American Management Association
Training overview
Professional Course
Virtual Classroom, Classroom
2 days
From 2,695 USD
Start dates

Place & Start

San Diego
2,695 USD

2,695 USD

2,695 USD

2,695 USD
AMA - American Management Association

Course description

Coaching Certificate Program

What if you could become an inspiring leader capable of garnering trust and prompting action?

During times that would challenge even the most resilient and experienced leaders, it has never been more important to have an arsenal of tools, techniques and best practices for coaching employees to excel. This hands-on gives them to you—from analyzing the cause of subpar performance to creating a climate for effective employee coaching and learning from giving feedback to handling difficult responses to coaching. You’ll leave this more aware of your personal habits, styles and preferences when you are coaching employees, and will master new strategies using assessments, role plays and exercises.

Certificate Programs include additional post- resources:

  • On demand lessons to reinforce key skills
  • Best practice skill refreshers
  • Articles offering practical tips and tactics

How You Will Benefit

  • Become an ethical and inspiring role model
  • Skillfully confront difficult situations
  • Transform yourself into an intuitive listener
  • Build a synergistic and engaging team
  • Become a teaching leader who galvanizes high performance

Who should attend?

Team leaders, managers and executives.

Training content

  • What leaders do why leaders need to be coaches
  • Coaching by leaders vs. coaching by managers
  • Conducting your leadership assessment
  • Using the facilitative approach to coaching
  • Tapping into your emotional intelligence (EI) and EI of others
  • Practicing the skills of an ethical and inspiring leader
  • Building a culture of trust up and down across the organization
  • Flexing your communication styles when coaching
  • Practicing conducting coaching sessions
  • Understanding and leveraging your teaching style
  • Using the AMA GUIDE to Coaching Model
  • Experiencing what it’s like to be coached using the GUIDE Model
  • Enabling the change process
  • Coaching a team: participating and witnessing a team-coaching session


price for:

  • Non Members: $2695
  • AMA Members: $2395

Certification / Credits

CEU: 1.2, CPE: 14

About AMA

American Management Association Company Info

The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...

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Contact info

AMA - American Management Association


Average rating 4.7

Based on 13 reviews.

Shadine J.

Good information to start someone on their coaching path. Regarding administering the course, I'd recommend that the email reminder state the course name, day and time. Instead I had to click multiple times to find that information. In addition, I'd suggest making it clear and simple to download the course materials ahead of time. Once logged i...

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Vanessa M.

Great course and very good exercises

Jennifer R.

The content and instructor were relatable. I had a thorough understanding of how I can apply this to my current role and situation. The content was presented in a friendly, easy to absorb way. I also liked the four shorter program time slots.

Training reviews
Course rating
Based on 13 reviews.
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