Richardson’s Storytelling program is an instructor-led program that enables your sales professionals with the process and skills to tell a great story that will lead to more closed business.
In the program, we provide participants with a storytelling framework that helps them to craft the setup, conflict, turning point, and resolution of a story. In addition to the framework, we really focus on two areas: how to build a great story and how to tell a great story.
We teach sales professionals how to use the right words, incorporate data, use visuals, and discuss what gestures, voice, and expressions are best to use and avoid.
Who should attend?
This course is suitable for any and all sales professionals.
Richardson’s Storytelling program teaches the behavioral science behind why stories work and create an emotional connection to helps to ignite action. As a result of participating in this workshop, your sales organization will be able to:
- Apply techniques for delivering a customer-centric story in an engaging and animated way
- Identify opportunities to use stories when selling to foster dialogue, encourage customers to think in new ways, and motivate them to take action
- Describe the elements of an effective story and use those elements to structure a story that is relevant, memorable, and emotionally compelling
- Walk away with stories you can use at multiple points in the sales process to build your credibility, raise and explore issues with customers, differentiate your organization from the competition, and demonstrate value
We’re Richardson, a global sales training company focused on helping youdrive revenue and grow long-term relationships. Unlocking revenue for ourclients is what we do. Our goal is to transform every buyer experience byempowering sellers with the critical selling skills they...
Discover how using storytelling in sales presentations improves close ratio and drives performance for your team.
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