Course description
Trade show attendees often contend with busy schedules and a myriad of distractions. They actively seek engaging experiences that not only capture their interest but also offer substantial value. Leading organizations that exhibit and network at such events recognize the importance of establishing a distinctive trade show presence.
Winning at Trade Shows offers a proven approach, guiding trade show team members through the entire journey, from initial planning to post-show follow-up. This strategy encompasses the necessary behaviors and logistical steps to command attention, enhance the trade show experience, and ultimately drive improved business outcomes.
This course can be customized to suit your company's training requirements. It can be seamlessly integrated and combined with other award-winning Janek training programs, as well as post-training skill sustainment support. Contact Janek Performance Group to discuss your sales performance needs.
Upcoming start dates
Who should attend?
This in-house course is designed for sales professionals who attend and/or exhibit at trade shows to network with prospects, clients, and peers. The content can be tailored and delivered according to your company's requirements, making it suitable for a range of companies, team structures, and industries.
Training content
Training content can be customized, but typically covers the following:
- Establish a shared vision that fosters the requisite mindset and skillset for success at trade shows
- Outline the critical components of trade show preparation
- Assess trade show objectives and the delegation of team members' roles and responsibilities to support the achievement of these objectives
- Develop strategies for promoting the event and generate interest prior to the trade show
- Define the fundamental requirements for suitable trade show staffing, engagement, and lead generation
- Construct and participate in meaningful business conversations that incorporate well-aligned Solution Statements
- Hone the art of asking effective questions to pinpoint prospect interests and needs
- Determine interactive methods for lead collection and sales generation
- Formulate plans to efficiently categorize and pursue leads obtained during the trade show
- Recognize best practices for trade show success
- Formulate individual and team action plans
Costs
Contact Janek Performance Group to discuss the cost of this in-house training.
Why choose Janek?
97.42% Training Satisfaction
889% Return on Investment
9.74% Performance Improvement
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