Corporate / Group Training
4.9 (10 Reviews)

Integrity Selling®

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Course description

Integrity Selling®

Integrity Selling®is a comprehensive sales training program solution that balances the three essential components to sales success:


Building selling skills with a focus on deeply understanding your customers and developing trusted relationships that influence and advance buying decisions.


Bolstering achievement drive and self-belief by strengthening the essential positive attitudes, confidence and emotional factors that drive high-achievement.


A value-driven sales process that establishes trust and connects to the customer’s underlying needs ensures the shift to solution selling really happens. It puts the focus on delivering the value that matters to your customers—keeping deals moving forward, helping them make buying decisions that are in their best interests and keeping your customers coming back.

Upcoming start dates

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Training content


We believe sales training is not a ‘one and done’. That it should instead become part of the fabric of your culture, who you are and what you do.

Your sales reps need to become trusted consultants to buyers by actively listening, solving their business challenges and sharing insights — not pushing products. Your team needs to focus on building trust and rapport in our increasingly digital world while becoming intimately familiar with your buyers’ goals and pains.

More and more products are seen as commodities. Trying to differentiate through describing why you’re different is only further putting you into the commodity basket – because that’s what your competitors are doing. Differentiation will come from how well your team can deliver value and build trust throughout the entire buying journey, the customer experience, not by how well you can recite your products’ features.


In a time of unprecedented changes and with economies rebounding, continued success will not be achieved simply by selling the same people, in the same way, with the same message as in the past. At Integrity Solutions, we believe those who excel in today’s competitive and changing environment must:

  • Understand each customer’s challenges and how they impact buying decisions
  • Frame products and services in the context of organizational or individual goals
  • Identify needs and priorities of stakeholders
  • Recognize the importance of selling value beyond products and services
  • Show a strong commitment to ethics and corporate integrity
  • Have a strategic partnership versus vendor mindset
  • Embrace and succeed with new modalities of selling such as virtual

Sales training must address both the head and the heart. Logic and emotion. Failure to adapt and upgrade your team’s selling approach and motivations is a leading contributor to stalled pipelines, missed quotas, lost customers and unfulfilled sales careers.  

Course delivery details

Through online social interaction, video-based learning, gamification and accountability, the program leverages the latest developments in cloud-based digital learning. Combined with Integrity Solutions’ facilitator-led behavior-change process, the program will dramatically boost your team’s performance and results. 

Integrity Selling® focuses on a learning approach that begins with pre-work in the Integrity Solutions digital platform. This is followed by an initial workshop, delivered as a live virtual session or face-to-face. Eight weekly structured follow-up calls build accountability for application and engage managers to model and coach the behaviors.

We tailor the Integrity Selling® sales training program to meet the specific needs of many of the key industries in which we work. We understand your issues and customers. We speak your language. And we’ll partner with you to deliver the business impact you want.

Why choose Integrity Solutions?

Increased products-per-customer from 1.3 to 3.0 within 24 months

Revenue increase of 23% (vs. 9% average growth for the industry)

150% increase in call center sales within 180 days


Average rating 4.9

Based on 10 reviews.
Write a review!
VP of Sales – Field & DtC, Global Medical Devices Leader
15 Mar 2023
Building Consultative, Collaborative Relationships with Healthcare Providers

I think of Integrity Solutions as a company that helps you sell the way a buyer wants to buy. No one wants to be sold to or feel like they’ve been manipulated. The Integrity mod...

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Director of Commercial Training and Development, global Medical Devices company
10 Nov 2022
Comprehensive Sales Model Shaping Culture, Improving Sales Effectiveness

I’ve never found a follow-up program that provides the type of impact that the Integrity Selling program delivers.

SVP Agricultural Solutions North America, Fortune 500 Chemicals Company
20 Jun 2022
Improved Sales Culture

Integrity Selling is being launched across all of our business segments. I’m really encouraged by the way the sales organization is grabbing hold of this. It’s giving them new c...

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Integrity Solutions
Integrity Solutions
1801 West End Ave. Suite 530
37203 Nashville TN

Integrity Solutions

Integrity Solutions, the sales performance experts, equips sales and customer service teams to build trusted customer relationships with integrity at their core. We help our clients win more customers, keep more customers and grow more profitably. We specialize in innovative...

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Top 10 Awards

Integrity Solutions has been included on Training Industry's Top Sales Training Companies list every year since 2018. And we have been included on Selling Power's list of Top Sales Training Providers 7 of the past 8 years.

ISA- the Association of Learning Providers- awarded Integrity Solutions as their 2022 Business of the Year. This was the first time a sales training company had received this prestigious recognition from ISA. 

And we have been recognized by The Stevie Awards for Sales & Customer Service in their Sales Training and Sales Consulting Provider of the Year categories each of the past five years.