Corporate / Group Training
4.9 (64 Reviews)

Other Centered® Selling Sales Training

ASLAN Training & Development, Online (+1 locations)
2 days
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On-site, Virtual Classroom
2 days
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On-site, Virtual Classroom
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Course description

Other Centered® Selling Sales Training

Other-Centered® Sales Training

Research shows that customers and buying are changing.  Selling is getting harder. And none of the sales training today addresses the biggest problem - how to influence emotionally closed customers.  When a customer is emotionally closed to a sales person, the more we try to persuade and convince with logical arguments - the more closed they become.  Traditional sales approaches actually hurt us.

Instead, we need to shift from selling to creating receptivity.

Other-Centered Sales starts with a mindset to serve. The "why" behind selling determines customer receptivity and ultimately your team's level of engagement. We believe successful sales people begin with a decision to be Other-Centered. Sellers who place the highest priority on leading the customer to the optimum solution for their businesses are more proactive, more strategic, and more successful.

Upcoming start dates

Choose between 2 start dates

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  • On-site
  • Worldwide

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  • Virtual Classroom
  • Online

Who should attend?

Who Should Attend

Our interactive training workshops are delivered in person or virtually by experienced,  sales leaders who are able to go off script, apply training to your reality so you leave equipped with new tools to sell more and sell better. 

Every sales role is unique, so our workshops are tailored to your role and business and delivered to groups of 5 or more reps at your company.  If you like to learn more about how we can elevate you and your team - just let us know.

Training content

With the proper foundation in place, it's time to focus on the how. In Other-Centered Selling, sellers will learn the process, principles, and competencies to shift from:

  • Relationship manager to business partner.
  • Working with friends to gaining access to the decision makers.
  • Product discovery to business discovery.
  • Selling products/services they are familiar with to allow the customer's needs to define a unique, comprehensive solution.
  • Keeping the customer informed of the products and services offered to communicating the business impact of embracing the total solution.
  • Reactively running a route to developing a strategic approach to managing the territory."

Course delivery details

2-Days On-Site OR 4, 2.5-Hour Virtual Modules


Please visit the Institute website for more information about tuition fees

Why choose ASLAN Training & Development?

25+ years in sales training experience

Met or exceeded 99.1% of participants' expectations

Hundreds of client success stories


Average rating 4.9

Based on 64 reviews.
Write a review!
Bill P
21 Sep 2022
Passes the test

it has been 'tested' and found be a great investment

Susan S
26 Jul 2022
The right way

This is how sales is done. Most sales people present their products without knowing exactly what the customer is doing, what their problems are, who is the decision maker, how ...

Show more
David P
10 May 2022

Proven to add value even to sales people with 10+ years of experience (and being very successful)

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ASLAN Training & Development
593 Atlanta Street
30075 Roswell Georgia

ASLAN Training & Development

Nothing sellers are learning today teaches them to convert the rapidly growing number of customers and prospects who are unreceptive. This is our focus. Whether trying to gain access, win a competitive opportunity, or grow stagnate accounts, ASLAN eliminates the hard...

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