Corporate / Group Training

Strategic Account Management (SAM)

Imparta, In North America
2 days
Next course start
Offered at a time and date of your preference See details
2 days
Next course start
Offered at a time and date of your preference See details

Course description

Strategic Account Management (SAM): Onsite Training CourseStrategic Account Management (SAM): Onsite Training Course

Imparta’s Strategic Account Management (SAM) course distinguishes itself from other courses as it focuses on the questions you need answered, not on a linear process. Account planning and management typically leads to the collection of large amounts of data. However, those collecting this data often have little clarity on what data provides the most useful insights for the account. As a result, most plans, once completed, are rarely used and the salesperson often reverts to a reactive state of account management.

Imparta has combined their knowledge and experience in the strategy and sales fields to develop this SAM course. The course integrates seamlessly with Imparta's award winning opportunity management course, Creating Client Value (CCV), and shares the same customer-centric philosophy, enabling clear reporting between new business and account management teams. This SAM course will introduce participants to a clearly defined process and an interactive toolkit to easily track, monitor and create account plans.

Do you work at this company and want to update this page?

Is there out-of-date information about your company or courses published here? Fill out this form to get in touch with us.

Upcoming start dates

1 start date available

Offered at a time and date of your preference

  • On-site
  • North America

Who should attend?

This onsite training course is best suited for account managers seeking a more strategic approach to maximize the value created for and by their accounts.


Inquire for additional pricing information.

Certification / Credits

This onsite training course will allow you to face the following obstacles:

  • Lack of clarity on your position across the entire account
  • Ineffective account structure in place to service the account needs
  • New deals stall at the eleventh hour
  • Complacency in the account
  • High levels of account activity still not making good margins
  • Focused on just one or two territories or product/service areas
  • Lack of a clear strategy for developing the account
  • Viewed as a supplier to the account
14-16 Peterborough Rd
SW6 3BN London


Imparta improves its clients’ business performance in the areas of Sales, Sales through Service and Service using highly practical and researched approaches and an integrated solution that goes well beyond simple training interventions. Imparta’s Capability Building® System combines assessment, training, coaching, application...

Read more and show all training delivered by this supplier