Professional Course

Customer-Centric Enterprise: Scale Product Lifecycle Management

edX, Online
4 weeks
4 weeks
Visit this course's homepage on the provider's site to learn more or book!

Course description

Customer-Centric Enterprise: Scale Product Lifecycle Management

This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts:

  • Understanding a Product Enterprise and how it works
  • Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio
  • Building & implementing a product platform strategy
  • Organizational Governance and Risk framework in a Product Enterprise
  • Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach
  • Maximizing organizational value creation through a scaled product framework

Who should attend?



Training content

Week 1: Product Enterprise Operating Model

The people, culture, processes and tools that empower the product enterprise

Week 2: Strategic & Operational Alignment

The Vision - Strategy - OKR - KPI framework

Week 3: Product Risk Management Framework

  • Understanding risks at individual product and overall portfolio levels and developing strategies
  • Operational Risk Management across the product enterprise

Week 4: Scaling through alignment

Aligning core vs support functions (accounting, sales, HR, etc.) as we scale the product enterprise

Course delivery details

This course is offered through The University of Maryland, College Park, a partner institute of EdX.

2-3 hours per week


  • Verified Track -$199
  • Audit Track - Free

Certification / Credits

What you'll learn

  • How a product enterprise works, and how that is different from an enterprise that is Operations focused or Project focused
  • Creating strategic and operational alignment across the enterprise
  • Building Product Portfolio Governance & Risk Management Models
  • Aligning core & support functions of a product enterprise for value maximization at scale

Contact this provider

Contact course provider

Fill out your details to find out more about Customer-Centric Enterprise: Scale Product Lifecycle Management.

  Contact the provider

  Get more information

  Register your interest

Country *

reCAPTCHA logo This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
141 Portland Street
02139 Cambridge Massachusetts


edX For Business helps leading companies upskill their labor forces by making the world’s greatest educational resources available to learners across a wide variety of in-demand fields. edX For Business delivers high-quality corporate eLearning to train and engage your employees...

Read more and show all training delivered by this supplier