Course description
Strategies for Increasing Sales (Online)
This interactive online, self-paced course assists participants in the development of a written food service operations marketing plan. By the end of the course, students will have completed a fully developed marketing plan ready for evaluation and implementation to increase overall sales and revenue in any food service operation. (30 days to complete course)
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Training content
This course covers the following topics:
- Marketing is Your Key to Building Sales
- Your Most Effective Marketing Tools: Satisfying Existing Customers
- The Key Elements of a Marketing Plan
- Develop a Marketing Plan of Action
- Internal Market Research Methods
- Types of Internal Market Research Methods
- External Market Research Methods
- Creating “Points of Persuasion” in Your Restaurant
- The Menu: Your Marketing Plan in Action
- Menu Design that Maximizes Profits
- Graphic Techniques that Increase Sales
- Product Development, Testing, and Sampling
- The Importance of Training Your Employees
- Day to Day Coaching
- Promotional Tools
- Direct Mail Promotions to Build Customer Loyalty
- Direct Marketing Sales Building Tools
- Basic Rules for Copywriting
- Evaluate the Results of Your Marketing Efforts
Costs
The cost of this training course includes all course materials.
Certification / Credits
Upon completion, participants will receive a Certificate of Completion with CEUs.
Contact this provider
Corporate College, a Division of Cuyahoga Community College
Founded in 2003, Corporate College offers Northeast Ohio businesses and individuals professional training and development, along with state-of-the-art meeting and conference space at Corporate College East in Warrensville Heights and Corporate College West in Westlake. Whether you are engaged with...