Professional Course

Strategies for Increasing Sales (Online)

9 hours
9 hours
This provider usually responds within 48 hours 👍

Course description

Strategies for Increasing Sales (Online)

This interactive online, self-paced course assists participants in the development of a written food service operations marketing plan. By the end of the course, students will have completed a fully developed marketing plan ready for evaluation and implementation to increase overall sales and revenue in any food service operation. (30 days to complete course)

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Training content

This course covers the following topics:

  • Marketing is Your Key to Building Sales
  • Your Most Effective Marketing Tools: Satisfying Existing Customers
  • The Key Elements of a Marketing Plan
  • Develop a Marketing Plan of Action
  • Internal Market Research Methods
  • Types of Internal Market Research Methods
  • External Market Research Methods
  • Creating “Points of Persuasion” in Your Restaurant
  • The Menu: Your Marketing Plan in Action
  • Menu Design that Maximizes Profits
  • Graphic Techniques that Increase Sales
  • Product Development, Testing, and Sampling
  • The Importance of Training Your Employees
  • Day to Day Coaching
  • Promotional Tools
  • Direct Mail Promotions to Build Customer Loyalty
  • Direct Marketing Sales Building Tools
  • Basic Rules for Copywriting
  • Evaluate the Results of Your Marketing Efforts


The cost of this training course includes all course materials.

Certification / Credits

Upon completion, participants will receive a Certificate of Completion with CEUs.

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Corporate College

Corporate College, a Division of Cuyahoga Community College

Founded in 2003, Corporate College offers Northeast Ohio businesses and individuals professional training and development, along with state-of-the-art meeting and conference space at Corporate College East in Warrensville Heights and Corporate College West in Westlake. Whether you are engaged with...

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