Professional Course
4.8 (54 Reviews)

The Voice of Leadership: How Leaders Inspire, Influence and Achieve Results

AMA - American Management Association, Online (+3 locations)
3 days
2,995 USD
Next course start
18 March, 2024 (+8 start dates)
Virtual Classroom, Classroom
3 days
2,995 USD
Next course start
18 March, 2024 (+8 start dates)
Virtual Classroom, Classroom
From 2,995 USD / person

Course description

AMA - American Management Association

The Voice of Leadership: How Leaders Inspire, Influence and Achieve Results

No matter how compelling the vision or how brilliant the strategy, without leadership communication, there is no execution.

The ability to get buy-in, garner trust and inspire loyalty en masse isn't a skill you have to be born with. Now you can learn to develop grace under fire and inspire others when giving speeches and presentations. This fast-paced, results-oriented leadership communication training is uniquely designed to strengthen your leadership communication skills modeled on the world's best communicators. You'll learn practical techniques to shape your leadership messages, hone an authentic leadership voice and engage in powerful conversations that achieve results.

How You Will Benefit

  • Improve your leadership communication skills
  • Build greater buy-in, trust and loyalty
  • Demonstrate grace under fire and defuse tension
  • Overcome resistance to change
  • Motivate followers and inspire them to action
  • Rally support in difficult situations

Upcoming start dates

Choose between 8 start dates

18 March, 2024

  • Virtual Classroom
  • Online

15 April, 2024

  • Classroom
  • San Francisco

24 April, 2024

  • Virtual Classroom
  • Online

8 May, 2024

  • Classroom
  • Atlanta

20 May, 2024

  • Virtual Classroom
  • Online

10 June, 2024

  • Virtual Classroom
  • Online

24 June, 2024

  • Classroom
  • New York City

24 June, 2024

  • Virtual Classroom
  • Online

Who should attend?

Experienced managers and executives and anyone who aspires to a leadership position or who is expected to provide leadership.

Training content

Learning Objectives

  • Describe and Apply the Five Principles of Effective Leadership Communication
  • Craft a Compelling Leadership Message That Inspires Action and Produces Results
  • Describe and Apply Four Leadership Communication Styles
  • Take Charge of a Group of People and Win Their Support
  • Communicate the Strategic Direction with Passion
  • Set the Operational Direction (Delegate Responsibility) in Ways That Get Action
  • Influence Buy-In and Committed Action
  • Inspire People to Do Their Best
  • Coach, Counsel, and Mentor Others to Build Their Skills and Grow Personally
  • Recognize and Reward People for Their Efforts and Good Work
  • Handle Tough Situations in Ways That Minimize Resistance and Maximize Acceptance

The Voices of Effective Leaders Past and Present

  • Define Leadership
  • Describe Typical Leadership Situations, and Assess How Well You Use the Language of Leadership in Those Situations
  • Describe Five Traits of Effective Leaders as Communicators and Assess How Well You Demonstrate Those Traits
  • Explain How Effective Leaders—Past and Present—Have Communicated Well

Finding Your Leadership Voice

  • Describe the Two Components of a Leader’s Voice
  • Describe How to Find Your TRUE Voice as a Leader
  • Describe Four Leadership Communication Styles and Identify Your Dominant Style
  • Describe When and How to Use Each Style

Crafting a Compelling Message That Influences, Inspires, and Produces Results

  • Gather Your Thoughts Quickly to Craft a Message
  • Pinpoint the Desired Results of Your Leadership Message
  • Tailor Your Message to the Intended Audience So That It Resonates

Getting the Attention and Understanding of Those You Wish to Lead

  • Get the Genuine Attention of Followers
  • Generate Presence and Charisma That Command Respect
  • Send Clear Messages That Maximize Audience Understanding
  • Tell Dramatic Stories That Captivate Audiences and Make Your Message Clear

Setting the Direction for Others

  • Communicate a Strategic Direction (an Inspiring Vision, Mission, and Values Statement) with Passion and Precision
  • Set the Operational Direction, Assign Responsibility, and Delegate Authority in Ways That Prompt Others to Take Responsibility

Influencing Buy-In and Committed Action

  • Describe and Apply Nine Different Influence Strategies
  • Get Others to Accept, Endorse, and Advance Your Agenda
  • Overcome Resistance and Initiate Change

Inspiring Others to Do Their Best

  • Describe the Factors That Motivate and Demotivate People
  • Light a Fire in the Hearts of Others

Coaching, Counseling, and Mentoring for Improved Performance

  • Conduct Authentic Coaching, Counseling and Mentoring Sessions
  • Provide Positive Feedback and Constructive Criticism

Address Tough and Touchy Situations in Ways That Defuse Tension

  • Discuss the “Undiscussables” and Other Sensitive Issues Tactfully
  • Defuse Tension and Assert Yourself Well in Tense Situations
  • Deliver Bad News and Unpopular Changes in Ways That Win Acceptance
  • Handle Conflict and Mediate Disputes


Course price for:

  • Non Members: $2995
  • AMA Members: $2695

Certification / Credits

CEU: 1.2, CPE: 14


Average rating 4.8

Based on 54 reviews.
Write a review!
Willie T.
24 Mar 2023
Tools added to my tool box!

Great class learned a lot from the material used during the course and the breakout rooms talks and group discussion among classmates. Also was made aware of my personal leaders...

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Susan W.
26 Jan 2023
Made connections

I thought the class was very good, informational and the instructor was very knowledgeable. He was able to help us make connections to our current jobs/situations and explained ...

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Tanya T.
08 Jul 2022
Best leadership course!

The instructor was fantastic. I learned very valuable skills and tools for communicating to the people I lead. This is one of the best leadership courses I've taken!

AMA - American Management Association

American Management Association Company Info

The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...

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