Event Planning Courses

What is Event Planning?

Event planning and management involves applying project management tools and principles to develop and execute large scale events, ranging from formal parties to concerts to festivals to conferences and conventions. Event planners and managers must study the brand they are working with, identify their target audience for each event, formulate a concept or theme for each event, and plan the event, including any logistical or technical aspects. Once all planning is completed, event planners and managers must then launch the event.

Events may be planned for businesses, social gatherings, or something in between. Here are a few examples of events that often require event planners:

• Celebrations
  • Festivals
  • Dances or Balls
  • Weddings
  • Birthdays
  • Anniversaries
  • Retirement Parties
  • Family Reunions
  • Graduations

• Educational Events
  • Meetings
  • Conventions or conferences

• Promotional Events
  • Sports or Entertainment
  • Fashion Shows
  • Product Launches
  • Political Rallies

Today, the event planning industry includes events of all sizes, such as a rally for a presidential candidate or a breakfast meeting for a small business. Regardless of size, the same careful planning and dedication goes in to each event and each client has their own set of needs and requests for the event to run smoothly.

Events Planning Training in Marketing

The planning and management of events is often used as a strategic marketing tool for business and organizations of all sizes and backgrounds. Some organizations host events to gain new clients, to promote new products or events, to recruit new talent, or to just spread awareness of their organization. Depending on the tone or theme of the event, certain music, entertainment, foods, and choice of venue may be chosen to influence the atmosphere of the event.

Because of this most event planning training training includes the use social media and news outlets to target the audience. Often times a trending campaign on social media will attract more customers or potential clients and depending on the media coverage, thousands or millions of people can be targeted. Events planning is a great marketing tool and an increasingly popular way for organizations to reach new business.

More About Event Planning Training

As an increasing number of companies and individuals realize how much an event planner can do to help their event be a success, more and more individuals are growing interested in this profession. Both universities and professional training institutes have started offering event management training both to those looking to get into the profession and current event planners looking to skill up. Event management or event planning training often includes subjects such as public relations, marketing and advertising, organizational development, technical knowledge, business operations, finance and budgeting, catering and food services, logistics, decor, human relations, law and licenses, risk management, media, and several other areas. In order to be up to speed in all of these skills, it's no wonder that event planners need training!

Certification Training in Event Planning

There a number of certifications available for event planners. Search for event planning training that will result in one of the certifications below to show potential clients the value of your skills.

• Certified Trade Show Marketer (CTSM)
• Certified Manager of Exhibits (CME)
• Certified in Exhibition Management (CEM)
• Global Certification in Meeting Management (CMM)
• Certified Meeting Professional (CMP)
• Certified Special Event Professional (CSEP)