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Events Planning and Training and Development Courses

Explore Professional Training in Events Management

Events planning is a process of planning and coordinating events, and often includes scheduling, selecting the location, budgeting, acquiring necessary permits, coordinating parking or transportation to the events, arranging the music or entertainment for the event, hiring event security, decorations, catering and food service, and emergency services. If you seek to gain knowledge or skills in events planning, consider taking a training course. Browse the list of events planning training below and find a course suitable to your personal or professional development needs.

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Event Management
International Career Institute
This Event Management training course from the International Career Institute USA provides participants with the edge to establish a career in events...
Wedding Planning
International Career Institute
The International Career Institute USA has developed this Wedding Planner course in conjunction with industry professionals and experts. Students will receive exceptional...
Tricks of the Trade Show
Access for 12 Months
19 USD
This Tricks of the Trade Show  training course is designed to provide all students with a better understanding of the concepts...
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More about Events Planning and Training and Development Courses

What is Events Planning?

Event planning and management involves applying project management tools and principles to develop and execute large scale events, ranging from formal parties to concerts to festivals to conferences and conventions. Event planners and managers must study the brand they are working with, identify their target audience for each event, formulate a concept or theme for each event, and plan the event, including any logistical or technical aspects. Once all planning is completed, event planners and managers must then launch the event.

Events may be planned for businesses, social gatherings, or something in between. A few examples of events are listed as follows:

  • Celebrations
    • Festivals
    • Dances or Balls
    • Weddings
    • Birthdays
    • Anniversaries
    • Retirement Parties
    • Family Reunions
    • Graduations

  • Educational Events
    • Meetings
    • Conventions or conferences

  • Promotional Events
    • Sports or Entertainment
    • Fashion Shows
    • Product Launches
    • Political Rallies

Today, the events planning industry ranges from events of all sizes, such as a rally for a presidential candidate or a breakfast meeting for a small business. Regardless of size, the same careful planning and dedication goes in to each event and each client has their own set of needs and requests for the events to run smoothly.

Events Planning as a Marketing Tool

The planning and management of events is often used as a strategic marketing tool for business and organizations of all sizes and backgrounds. Some organizations host events to gain new clients, to promote new products or events, to recruit new talent, or to just spread awareness of their organization. Depending on the tone or theme of the event, certain music, entertainment, foods, and choice of venue may be chosen to influence the atmosphere of the event.

Event managers and planners also utilize social media and news outlets to target their audience. Often times a trending campaign on social media will attract more customers or potential clients and depending on the media coverage, thousands or millions of people can be targeted. Events planning is a great marketing tool and an increasingly popular way for organizations to reach new business.

Education and Training in Events Planning

Events planning is furthermore becoming an increasingly popular plan of study. In North America, there is a growing number of universities and colleges offering courses in event planning or event management. In fact, some of these universities and colleges are even offering full diplomas and graduate degrees within the industry. The line of study for events planning and events management include public relations, marketing and advertising, organizational development, technical knowledge, business operations, finance and budgeting, catering and food services, logistics, decor, human relations, law and licenses, risk management, media, and several other areas. It is quite an extensive field and involves expertise in a variety of areas.

Events Planning Professional Certifications

In addition to courses or degree programs, professional certifications can also be acquired to obtain the following designations:

  • Certified Trade Show Marketer (CTSM)
  • Certified Manager of Exhibits (CME)
  • Certified in Exhibition Management (CEM)
  • Global Certification in Meeting Management (CMM)
  • Certified Meeting Professional (CMP)
  • Certified Special Event Professional (CSEP)