Corporate / Group Training

REAL Selling Sales Training

Infopro Learning, Online (+1 locations)
1 day
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Inquire for more information (+2 start dates)
Virtual Classroom, On-site
1 day
Next course start
Inquire for more information (+2 start dates)
Virtual Classroom, On-site
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Course description

REAL Selling Sales Training

The sales training portfolio is designed to be tailored to your organization's sales training needs. It has a proven track record of enhancing sales performance by equipping sales teams with effective deal-closing strategies. The REAL (Research, Engage, Advocate and Lead) Selling sales training portfolio draws upon various sales theories. Unlike traditional sales training programs, it considers factors such as industry, deal size, sales cycle, and product complexity to tailor our training program to your sales team's specific needs. It empowers salespeople and leaders to consistently exceed their sales quotas, improve accuracy in forecasting, and increase the average order value. The training is delivered through engaging role-playing and game-storming activities in both classroom and virtual environments. Upon finishing the training program, learners will acquire various skills, such as creating impactful customer conversations, achieving expertise in the customer-centric approach, mastering insight selling for value, excelling in expansion sales, competitive selling, and negotiations as creating effective account plans.

Upcoming start dates

Choose between 2 start dates

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  • On-site
  • Worldwide

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  • Virtual Classroom
  • Online

Training content

The Four Phases


  • Know the customer
  • Know the market
  • Know your product


  • Open with confidence
  • Build rapport
  • Build trust


  • Ask probing questions
  • Recognize motivation
  • Leverage value


  • Lead to the solution
  • Overcome objections
  • Establish metrics for success

Course delivery details

The modality varies to meet your specific needs with engaging role-playing and gamestorming activities whether in the classroom or in a virtual learning environment. Begin with our overview course REAL Selling in a one-day class or three 2-hour live online sessions.

Certification / Credits

Move Off the Solution

Solutions have no inherent value. Look for goals and point of view first. Diagnose before you prescribe.

Get Out All the Issues

Get out all the value drivers.

Establish the Success Plan

Determine the priority and set the metrics for success. What do they measure now?

Overcome Objections

Align questions to value statements and remember your intent is to make it easy to buy.

Ask for the Sale

You don’t win until the customer wins and that means confidently proposing a close.

Why choose IPL?

Infopro Learning has a Customer Satisfaction (CSAT) Score of 98%

Infopro Learning has 9500 trainers across the globe

Infopro Learning was founded in the year 1989

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Infopro Learning
Suite 102
103 Morgan Lane
08536 Plainsboro NJ

Infopro Learning

Infopro Learning is an award-winning workforce transformation company. The company specializes in unlocking the potential of employees, clients, and partners, which leads to improved performance aligned with the organization's strategic objectives. Infopro Learning can assist with growth, effective change management,...

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