Digital Business Strategy: Harnessing Our Digital Future
Earn an official certificate of professional achievement from Massachusetts Institute of Technology.
The MIT Sloan Digital Business Strategy: Harnessing Our Digital Future online short course investigates the principles that frame research by esteemed MIT faculty and The New York Times best-selling authors, Erik Brynjolfsson and Andrew McAfee. This program focuses on a unique approach to finding a balance between traditional methods and new ways companies can harness transformative technology to include in their digital strategy and improve best practices.
With an emphasis on enabling an effective digital strategy and pushing digital transformation, this MIT Sloan Executive Education online program focuses on the rebalancing of three key relationships: human minds and machines, physical products and digital platforms, and the core (centralized knowledge) and the crowd (decentralized knowledge). It’s through these lenses that you’ll explore the potential of disruptive technology for business, equipping you to drive innovation within your own organization. Throughout the online short course, you’ll be encouraged to apply your newfound digital strategy business insights to real-life scenarios and ultimately walk away with an MIT digital certificate of completion.
Who should attend?
Is this course for you?
This digital transformation-focused online program aims to provide CEOs, managers, C-suite executives, and entrepreneurs with the knowledge they need to analyze traditional business strategy models, and adapt these in light of current disruptive technologies. It’s also valuable for professionals with strategic decision-making responsibilities across a range of industries. Similarly, it will be beneficial to any member of a senior leadership team looking for a transformation-centered course in order to stay abreast of how the global business context is changing.
Introducing digital transformation
Platforms in a digital economy
The platform revolution
Harnessing the crowd
Limits to decentralization
Course delivery details
- 6 weeks Excluding orientation
- 5–8 hours per week Self-paced learning online
Certification / Credits
Learn how to improve digital strategies for business to support digital transformation and earn an MIT Sloan digital certificate of completion.
This program also counts toward an MIT Sloan Executive Certificate, which you can earn upon completion of four programs where at least three of the four come from your chosen certificate track and at least one is completed in person. Find full details here.
What will set you apart
On completion of this digital strategy online short course experience, you’ll gain:
- An understanding of the key features of digitization for business success in the digital economy, guided by esteemed MIT Faculty.
- The knowledge to identify new opportunities for innovation and drive digital growth within your organization.
- Effective strategies to ensure your business model stays ahead of digital disruption
Why choose GetSmarter?
- Data-driven course selection
- Outcomes-based design
- People-mediated delivery
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