As a business-related term, Thought Leadership is of recent origin – may be just two to three decades old. Although it has existed for a much, much longer period, it has not been studied or researched systematically (much less published) as a concept, as it should have been. That is the reason the concept still remains somewhat vague for most students and business practitioners.
The term Thought Leadership means creation and dissemination of ideas that have a direct bearing on the business, ideas that tend to bring in a value addition to the business, and result in growth of business, performance and ultimately, profitability. It is much broader a concept than innovation in business. Most successful businesses of the world have practised Thought Leadership for success, even if they did not specifically use the term. For examples, the concepts like Total Quality management (TQM), Business Process Re-engineering (BPR), Customer Relationship Management (CRM) and even technological tools like cloud computing are the direct outcome of Thought Leadership. Some of the highly successful companies such as IBM, PwC, McKinsey, Deloitte, BCG have used this concept for their own growth as well as their clients’.
As a business tool, Thought Leadership is becoming more and more popular with companies all over the world as its contribution to business growth and wealth creation is recognised by modern businesses.
Upcoming start dates
- Self-paced Online
Who should attend?
A little familiarity with concepts of innovation and change will help.
Module 1: Thought Leadership: The Concept
1.1 What is Thought Leadership?
1.2 Who is a Thought Leader?
1.3 Background and importance
1.4 What Thought Leadership is not!
Module 2: Thought Leadership: Types and Formats
2.1 Types of Thought Leadership
2.2 Forms and examples of Thought Leadership
2.3 Thought Leadership: Life Cycle of an Idea
Module 3: Thought Leadership: The Mechanism
3.1 Sources of Thought Leadership
3.2 How Thought Leadership works
3.3 Components of Thought Leadership
Module 4: Thought Leadership: Strategy and Planning
4.1 Why strategy?
4.2 Contents of a Thought Leadership strategy
4.3 Planning models
Module 5: Thought Leadership: Dos’ and ‘Don’ts
5.1 Elements of success
5.2. Constraints and mistakes
Course delivery details
This course is offered through State Bank of India, a partner institute of EdX.
2-3 hours per week
- Verified Track -$149
- Audit Track - Free
Certification / Credits
What you'll learn
- Concept of Thought Leadership
- Types of Thought Leadership
- How Thought Leadership works
- ‘Dos’ and ‘Don’ts’ of Thought Leadership
- Planning tools for Thought Leadership
The programme will include a mix of videos, recorded audio clips, faculty led lectures, self-assessment tests and assignment(s).
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