Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!
This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.
Upcoming start dates
- Self-paced Online
Who should attend?
Course delivery details
This course is offered through Indian Institute of Management Bangalore, a partner institute of EdX.
3-5 hours per week
- Verified Track -$149
- Audit Track - Free
Certification / Credits
What you'll learn
- Basics of brand management
- Key brand-related terminology
- Important frameworks and principles of branding
Contact this provider
edX For Business helps leading companies upskill their labor forces by making the world’s greatest educational resources available to learners across a wide variety of in-demand fields. edX For Business delivers high-quality corporate eLearning to train and engage your employees...