Course description
Modern Marketing: Strategy & Execution
This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of digital marketing, including targeting; the value proposition; channel management; SEO; and marketing automation. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners and subject matter experts. The course also offers real-world examples, how-to lists and advice, interactive games, and review questions to ensure mastery of the material.
Included with your course is a one (1) year complimentary subscription to Inc. Magazine ($19.99 value). Your subscription will start with the current issue. Inc. Magazine publishes 6 issues a year.
Upcoming start dates
Training content
- Describe the different types of value proposition
- Explain the advantages of content marketing
- Define your target markets
- Integrate email into your content marketing efforts
- Devise a strategy for using marketing automation to scale your marketing operation
- Set up a system to manage your marketing channels
- Decide which social media channels are appropriate for your brand
- Integrate mobile into your content marketing efforts
- Explain the importance of optimizing your website for SEO
- Describe the role of public relations in your overall marketing strategy
- Decide which digital platforms will be the most effective for your paid advertising efforts
Course delivery details
Course Access Time: 90 days
Certification / Credits
Credits: 0.3 CEUs / 3 PDUs / 3 HRCIs /3 SHRMs
Why choose PME?
Authorized Training Partner by the Project Management Institute
Over 300 instructor-led and online courses in leadership & business management taught by experienced practitioners
Leading provider of Project Management and Agile certifications
Contact this provider
Project Management Experts, LLC
Project Management Experts (PME) is just that, a consortium of project management experts with at least 20 years of experience who have re-directed their careers to improving the project management competency of our clients. Our training classes focus on building...