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Storytelling Power: Secrets for Exceptional Communication

AMA - American Management Association
Training overview
Professional Course
2 days
From 2,445 USD
Start dates
Online
2,445 USD
6/24/2021

Atlanta
2,445 USD
6/24/2021

San Francisco
2,445 USD
8/2/2021

New York City
2,445 USD
9/20/2021
AMA - American Management Association

Course description

Storytelling Power: Secrets for Exceptional Communication

Great stories can move mountains. The best storytellers have the power to persuade people to get behind an idea and give it their total support. Yet the ability to relay a story that people can connect with, are persuaded by and feel passionately about is a rare skill. This seminar will show you how to craft engaging and motivating stories that can spark commitment and passion throughout your organization—and grow your professional influence. Get ready to create your most inspiring messages and convey them with true conviction.

Who should attend?

Business professionals at all levels, including salespeople, marketers and anyone looking for an innovative and fresh way to stimulate and engage others, in order to get the outcomes they want.

Training content

  • Developing the mental agility to alternate between objective (facts) and subjective (storytelling)
  • Building a bridge of trust with your listeners to carry your facts, proof and benefit messages
  • Learning six kinds of stories: who I am, why I am here, my vision, my values-in-action, teaching and I know what you're thinking
  • Practicing the six principles of how to construct a story: developmental logic, oral language, intention, imagery, participation vs. control and point of view
  • Developing, testing and telling stories that suit the situation

Costs

The course is priced as follows: $2445 - Non-members
$2195 - AMA members
$2079 - GSA price

Certification / Credits

  • Use compelling stories to appeal to listeners’ emotions and drive your points home
  • Relay information in an experiential manner for greater impact and understanding
  • Make a more powerful impression in meetings and presentations
  • Win over, influence and gain the trust of clients, customers and colleagues
  • Engage listeners with stories that naturally lead them to reach the conclusions you want them to reach

About AMA

About American Management Association International

For over 90 years, American Management Association International (AMA) has been a world leader in professional development. AMA supports the goals of individuals, organizations, and government agencies with a complete range of corporate talent transformation solutions, including public open-enrollment seminars...


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Contact info

AMA - American Management Association



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