Course description
The objective of this innovative program is to train salespeople to not only master the tactical functionality that is possible with social media in order to help engage with the digital buyer at every stage of the sales cycle, but also to build internal leaders and change agents who will truly impact an organization's sales and internal digital literacy after taking the program.
More specifically, this course will cover professional branding, aligning one's own brand with that of the corporation, social selling across multiple social networks (including LinkedIn), the importance of getting people onboard and minimizing internal resistance, breaking down internal barriers to social selling, better aligning social selling efforts with marketing and employee advocacy programs, and calculating the ROI of social selling efforts.
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Upcoming start dates
Who should attend?
Experienced sales professionals with a foundational understanding of primary social media tools who wish to build and leverage a strategy for their online branding needs.
Training content
Featuring 5 modules, this self-paced online program includes topics critical to successful social selling, including:
- Professional branding:Learn how to build a customer relationship even before the first meeting
- Sales and marketing alignment:Discover how closer alignment with marketing will help your social selling, as well as how to be an advocate for such alignment
- Championing social selling internally:Obtain a blueprint for communicating the importance and ROI of social selling to decision makers within your organization
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Rutgers Business School | Resilient. Resourceful.
Founded in 1929, Rutgers Business School has a rich history in the state of New Jersey -- a history deeply embedded in the larger story of Rutgers University-Newark and Rutgers University-New Brunswick. Rutgers University. Rutgers has been revolutionary for 250...