Course description
Selling to Key Executives - Public
A 5-week digital learning journey for your sales professionals.
Every sales leader wants their team to sell higher, and it's easy to understand why. Senior-level executives can make bigger decisions faster than the typical buyer salespeople engage with: low-level technical users, program managers, and mid-level executives.
But accessing a senior-level executive is incredibly challenging. In addition to being over-scheduled, critical executives at large organizations typically hand off the work of meeting with vendors to lower-level executives. And when they do meet with salespeople, it's often late in the buying process to ratify a decision that's already been made by another stakeholder or committee.
How to Access and Sell to Key Executives is an advanced sales training program that equips sales teams to successfully gain access and sell to the executive-level buyer. Delivered as a collaborative, online training experience, participants have the opportunity to apply the skills to their live accounts and collaborate with their peers as they go through the program each week. Successful completion includes peer review of an executive meeting planner.
Training content
Participants Learn How To:
- Change your mindset from vendor to trusted advisor/strategic partner
- Gain access to hard-to-reach senior executives
- Conduct research and identify problems key executives care about
- Leverage multiple strategies to gain access
- Prepare an executive-level sales presentation
- Create an action plan to apply skills to their own accounts
Course delivery details
Training Reimagined
Selling to Key Executives is an enhanced, digitally-enabled development experience that uniquely combines digital learning with human engagement. Accessible through any device, anytime, this innovative program allows your managers to develop essential skills through micro-learning videos, highly engaging exercises and missions, and real-world skills application.
This integrated development experience begins with a live, online program kick-off and continues with participants developing advanced sales coaching skills in a highly engaging digital learning platform. Each week, learners then participate in live online coaching sessions with an experienced facilitator.
Why choose Sales Readiness Group?
Industry-leading sales training company
Customized programs that create sustainable changes in sales behaviors
Trusted by clients - from Fortune 500 companies to mid-sized businesses
Contact this provider
Sales Readiness Group
Sales Readiness Group (SRG) is an industry-leading sales training company. Our singular focus is helping sales organizations improve sales performance through our comprehensive sales training, sales coaching, and sales management programs. Operate with integrity and authenticity in everything we do Actively listen to understand...