Mini-MBA: Customer Centric Management

Rutgers Business School Newark and New Brunswick
Training overview
Professional Course
5 weeks

Course description

Business leaders are increasingly challenged to transition themselves and their organizations to change not only how they interact externally with customers, but also within the business—how the customer experience defines their corporate culture.

The Mini-MBA in Customer-Centric Management teaches managers how to fundamentally re-orient the role of the customer from the end of the sales process to the driver of core values, philosophy, strategy, and operations. More information leads to more choices. Managers will learn to align strategy and goals with the needs and wants of their customers; preparing them to guide their teams and across the organization toward measuring success through a lens of customer experience.

Through hands-on, case-driven, interactive sessions and class exercises, participants will learn about the latest research, and the best and worst practices taught by top industry experts. The CCM program will provide the best models for organizational alignment and true customer centricity.

Who should attend?

If you are an experienced professional in traditional business management, this course offers an opportunity for formal training that will update your skills. Learn to adapt your business strategy and goals to center around the experience of the customer.

If you are early in your management career, our Mini-MBA in Customer-Centric Management will give you a solid foundation in what being an effective manager requires, with an orientation toward developing those skills in a customer-focused business.

Training content

This program will address the topics most critical to mastering customer-centric management.

A sampling of these topics include:

  • Journey Mapping. Learn an abbreviated form of journey mapping that offers a comprehensive view of the customer’s experience throughout the relationship, gaining an overall understanding of the customer and their needs.
  • Customer-Centric Leadership. Update your leadership style in a way that inspires your team and motivates across the organization to adopt and deliver a customer-centric business strategy. 
  • Personalizing Experience with Data and (Digital) Technology. Understand what an ideal technology stack looks like, and how to get it without draining your resources.

Course delivery details

22 Feb-24 Mar 2022

Tues & Thurs: 2-5PM

Synchronous 5 Week

About Rutgers Business School

Rutgers Business School | Resilient. Resourceful.

Founded in 1929, Rutgers Business School has a rich history in the state of New Jersey -- a history deeply embedded in the larger story of Rutgers University-Newark and Rutgers University-New Brunswick. Rutgers University. Rutgers has been revolutionary for 250...


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Rutgers Business School Newark and New Brunswick

1 Washington Park
NJ 07102 Newark New Jersey

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