Course description
In Marketing Your Professional Services, you'll learn ...
- List the top ten reasons why business fail
- Define the concept of marketing as it relates to offering professional services
- Define a marketing mix that is customized for their unique professional skills and abilities
- Identify the core competencies that would give them a competitive advantage in the marketplace
Overview
Credit: 2 PDH
Length: 20 pages
If you have ever thought about marketing your professional services but weren’t sure about how to get started or even whether it is a feasible idea, this course is for you. It will give you an understanding of why most businesses fail and how to develop a marketing strategy.
You will learn how to select the target market best suited for your situation, how to define the mix of services you will offer, guidance on creating a mission statement, identifying your core competencies, how to do a competitive market analysis and how to analyze the market for potential opportunity.
Finally, there is a worksheet that brings all of these elements together to help you take the first step in changing your dreams of starting a consulting service to reality.
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Upcoming start dates
Who should attend?
Certificate of Completion
You will be able to immediately print a certificate of completion after passing a multiple-choice quiz consisting of 15 questions. PDH credits are not awarded until the course is completed and quiz is passed.
Training content
This course teaches the following specific knowledge and skills:
- List the top ten reasons why business fail
- Define the concept of marketing as it relates to offering professional services
- Define a marketing mix that is customized for their unique professional skills and abilities
- Identify the core competencies that would give them a competitive advantage in the marketplace
- Conduct a competitive analysis of their potential market place
- Conduct a market opportunity analysis of their potential marketplace
Costs
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