Course description
In Marketing Strategies for Growth, you'll learn ...
- How to build an online reputation
- How to convert contacts into clients wtih an inbound marketing strategy
- How to create a unique online presence by utilizing social media
- The do's sand don'ts of online identities
Overview
Preview a portion of the video before you purchase it.
Credit: 1 PDH
A/E/C firms don’t always focus on investing time, energy, and resources into marketing services because they are out in the field - focused on clients and projects. However, the industry is evolving as a result of increased technology, more jobs, and a severe labor shortage. To remain competitive firms must develop and deploy a comprehensive marketing strategy to support growth and create a return on investment.
This Course will cover proven marketing strategies to help A/E/C firms make smart, economical marketing decisions that will contribute to company growth.
Do you work at this company and want to update this page?
Is there out-of-date information about your company or courses published here? Fill out this form to get in touch with us.
Upcoming start dates
Who should attend?
Certificate of Completion
You will be able to immediately print a certificate of completion after passing a multiple-choice quiz consisting of 10 questions. PDH credits are not awarded until the course is completed and quiz is passed.
Training content
This course teaches the following specific knowledge and skills:
- The first step that is needed to deliver great marketing
- The three (3) C's of a comprehensive branding strategy that apply to all companies in the A/E/C industry
- What are buyer personas and why you need to develop them
- Why you need an online presence in today's marketplace
- What is inbound marketing
- The role that quality content plays in your inbound marketing efforts
- How to leverage your existing knowledge into content that people want to consume
- Examples of engineering firms that are effectively using social media as part of their inbound marketing strategy
- Methods for incorporating employment branding into your overall marketing strategy
Costs
Why choose PDHengineer?
Trusted by over 60,000 engineers to meet PDH requirements
Earn reward tokens with each course purchase
Triple guarantee that courses will be accepted by your state licensing board
Contact this provider
Professional Engineers have trusted PDHengineer to provide high-quality PDH courses since 2003. A large library of PDH courses and live, interactive webinars means that engineers can find PDH course material covering all of the major engineering disciplines. Plus, all PDHengineer...