Professional Course

Sport Management

GetSmarter, Online
8 weeks
1,500 USD
Next course start
Inquire for more information See details
Self-paced Online
8 weeks
1,500 USD
Next course start
Inquire for more information See details
Self-paced Online
Visit this course's homepage on the provider's site to learn more or book!

Course description

Sport Management

Earn an official certificate of professional achievement from George Washington University.

The global sports market is expected to reach over $556. billion in value by 2023.1 In 2019, the North American sector accounted for an estimated 35% of the market. Particular opportunities for growth include participatory sports, merchandising and ticketing, and the rapidly emerging eSports industry.

This eight-week Sport Management online short course from the George Washington School of Business will introduce you to the fundamentals of modern sport management and uncover how to identify and leverage opportunities across the industry.

Throughout the course, you’ll gain in-depth insights from faculty experts, helping you to develop the essential skills needed to establish a successful business or managerial career in the sports industry.

Upcoming start dates

1 start date available

Inquire for more information

  • Self-paced Online
  • Online
  • English

Who should attend?

Is this course for you?

This course is designed to support all professionals working or aspiring to work in the sports industry.

The content of this course will suit you if you’re involved in organizing sports events, facility management, sports marketing and sponsorship, athlete representation, sports analytics, and sports media and merchandise. It will also be useful to you if you’re a sports coach, fitness professional, lifestyle or nutrition expert. If you’re an aspiring sports entrepreneur or start-up owner looking to leverage your sports industry knowledge to start your own venture, this course will provide practical business skills to synergize your experience with real-world business solutions.

If you’re an experienced professional or business leader you will benefit from the emphasis on strategy and good governance, and the development of a practical toolkit for driving your organization towards success, both on the field and in the boardroom.

If you’re looking to transition into the sports industry, this course offers clear ideas and frameworks for strategic upskilling, as well as access to up-to-date subject matter, respected faculty members and an engaging learning environment

Training content

Understand how best to apply a business lens to the sports industry as you work through the weekly modules of this online short course.

Module 1

Sport marketing

Module 2

Sponsorships and endorsements

Module 3

Sport media and community relations

Module 4

Sport data analytics: On and off the playing field

Module 5

Sport events and sport tourism

Module 6

Good governance in sport, and sport law

Module 7

The business of eSports

Module 8

Sport entrepreneurship

Course delivery details


  • 8 weeks Excluding orientation
  • 6–9 hours per week Self-paced learning online

Certification / Credits

Learn to apply a business lens to the sports industry and earn an official certificate of completion from the George Washington University School of Business.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

What will set you apart

On completion of this course, you’ll walk away with:

  • The knowledge to utilize targeting and customized campaigns to generate revenue from key sources such as merchandising and sales.
  • Tools to navigate sponsorships and endorsement deals to benefit all parties.
  • An understanding of how sports data analytics can be harnessed on and off the field.
  • Insight into the principles of good governance and sports law.
  • The confidence to host a successful sports event and uncover the potential of the eSports landscape.
  • Unlimited access to 2U’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.

Why choose GetSmarter?

  • Data-driven course selection
  • Outcomes-based design
  • People-mediated delivery
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