Professional Course

Product Marketing: Research, Consumer Behavior and Analytics

GetSmarter, Online
6 weeks
6 weeks
Visit this course's homepage on the provider's site to learn more or book!

Course description

Product Marketing: Research, Consumer Behavior and Analytics

Earn an official certificate of professional achievement from Northwestern University.

The tools to identify opportunities and emerging market trends to drive your product marketing strategy and maintain a competitive edge.

The skills to use market research to integrate customer, business and market information into a data-driven decision-making plan for your organization.

The ability to leverage behavioral insights and analytics to build and manage customer loyalty and customer lifetime value to drive long-term growth.

An understanding of how digital technologies can help your organization anticipate your customers’ future wants and needs.

Who should attend?

This Course Is for You If:

  • You are a product marketing or market research professional interested in refining your skills to remain relevant in a dynamic business environment
  • You are an analyst, strategist or consultant with experience in consumer data looking to make a career switch to the product marketing space
  • You are a business leader needing to enhance your understanding of what drives a customer to better inform your product strategy

Training content

Module 1

The importance of market research in achieving business goals

Module 2

Market intelligence and consumer insights

Module 3

Using research design to transform insight into action

Module 4

Using behavioral insights to drive long-term value

Module 5

The learning organization — Anticipating your customers future needs

Module 6

Consumer insights and analytics

Course delivery details


  • 6 weeks Excluding orientation
  • 6–8 hours per week Self-paced learning online

Why choose GetSmarter?

  • Data-driven course selection
  • Outcomes-based design
  • People-mediated delivery
102 S Hall
94720 Berkeley California


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