This business and management course will bridge the gap between information and real world experience.
Marketing is one of the most misunderstood disciplines in management today. It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product. In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements.
In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.
Upcoming start dates
- Self-paced Online
Who should attend?
- What is Marketing? What is Marketing Management?
- Understanding Customers
- Market Positioning
- Marketing Strategy I : Product Life Cycle
- Marketing Strategy II: 4 Ps of Marketing
Course delivery details
This course is offered through Indian Institute of Management Bangalore, a partner institute of EdX.
2-4 hours per week
- Verified Track -$149
- Audit Track - Free
Certification / Credits
What you'll learn
- Basic concepts of marketing
- Segmentation, targeting, differentiation and positioning
- Marketing strategy
- 4Ps of marketing: product, price, place and promotion
Contact this provider
edX For Business helps leading companies upskill their labor forces by making the world’s greatest educational resources available to learners across a wide variety of in-demand fields. edX For Business delivers high-quality corporate eLearning to train and engage your employees...