Professional Course
5.0 (2 Reviews)

Crucial Influence (Virtual)

10.5 hours
Next course start
Inquire for more information See details
Virtual Classroom
10.5 hours
Next course start
Inquire for more information See details
Virtual Classroom
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Course description

Crucial Influence (Virtual)

Strengthen Your Leaders with Skills to Influence Behavior

Crucial Influence teaches leadership skills that are essential for leaders at every level of the organization—from new managers to top executives.

Available in person, virtually, or on demand—or as a blended learning experience—Crucial Influence is an engaging, practical, hands-on course that gives leaders a new way of seeing the everyday challenges they face and the skills to solve them.

Upcoming start dates

1 start date available

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  • Virtual Classroom
  • Online

Training content


  • Identify Vital Behaviors
    • Identify what two or three behaviors people should do and when they should do them.

  • Clarify Measurable Results
    • Identify results you want and how you will measure progress.

  • Diagnose Why Change Seems Impossible
    • Use the Six Sources of Influence Model to address existing barriers to change

  • Connect to Values
    • Increase personal motivation by linking behaviors to values.

  • Invest in Deliberate Practice
    • Invest in training and practice so people have the skills to do the vital behaviors—even when difficult to do so.

  • Encourage
    • Harness praise and peer pressure to encourage and hold each other accountable.

  • Provide Assistance
    • Ensure help from leaders and mentors is readily available when people need it.
  • Reward with Care
    • Reward those who exhibit the vital behaviors—but do so sparingly.

  • Change the Environment
    • Ensure tools, processes, and spaces are conducive to doing the vital behaviors.

Course delivery details

This course is available in both virtual and in-person learning formats.

Certification / Credits

Any leader—senior, emerging, even those without formal authority—can replace persuasion and perks with powerful influence strategies and skills that actually change behavior.

  • Identify crucial moments where enacting the right behavior will have an enormous effect on results
  • Learn that persistent problems do not have one root cause, but multiple causes.
  • Make seemingly painful and undesirable behaviors painless and enjoyable.
  • Invest in deliberate practice to significantly enhance personal ability.
  • Enlist support from formal leaders and opinion leaders.
  • Harness the power of social pressure by finding strength in numbers.
  • Link rewards to Vital Behaviors.
  • Use the power of space, data, and tools.

Why choose Crucial Learning?

More than 3.5 million people have been taught new skills through a Crucial Learning course

300 of the Fortune 500 companies have realized a direction connection between their success and Crucial Learning courses


Average rating 5

Based on 2 reviews.
Write a review!
Ramina M.
29 Feb 2020

Their programs like Influencer have helped me a lot in understanding people and changing the way I look at problems or situations that seem impossible to resolve. A truly good r...

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29 Feb 2020

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Crucial Learning

Crucial Learning

Crucial Learning improves the world by helping people improve themselves. By combining social science research with innovative instructional design, we create flexible learning experiences that teach proven skills for solving life’s most stubborn personal, interpersonal, and organizational problems. We offer...

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