Course description
Certified Digital Marketing Specialist in Digital Strategy and Planning (Online)
This dynamic online search marketing course gives you the skills, know-how, strategy and techniques to think, lead and create. Define what "success" means for your brand. Understand it from multiple angles and create actionable plans to make success manifest.
This is the visionary’s specialism. All-encompassing, creative and exciting. Thanks to analytics, digital visionaries can now create with a new sense of control and develop extraordinary campaigns. See what works. Create better. (24 weeks to complete course)
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Who should attend?
Target Audience:
- Experienced digital sales and digital marketing professionals looking to specialize
- Sales professionals, marketing managers, team leaders, business consultants and developers
- Inspired career changers
- Entrepreneurs
Training content
Modules include:
- Introduction
- Traditional Communications
- Digital Communications
- Digital Channels
- Marketing Automation
- Budget and Resourcing
- Big Data and Analytics
- Digital Leadership
- Strategy Formulation and Plan
Costs
The cost of this training course includes all course materials.
Certification / Credits
Upon completion, participants will receive a Certificate of Completion with CEUs.
Learner Outcomes
Upon completion, participants will be able to:
- Combine the power of data with state-of-art thinking to create measurable campaigns that effect human behavior and drive conversion rates.
- Push the limits of what’s possible and take the game to a new place.
- Take the clarity and creativity of conventional marketing far beyond conventional limits.
- Automate. Unleash the silent power. Let your vision unfold as you sleep or play.
- Step up and lead the industry into tomorrow.
- Respond and grow using the power of analytics.
- Deliver as never before. Make everything you do and spend matter.
Contact this provider
Corporate College, a Division of Cuyahoga Community College
Founded in 2003, Corporate College offers Northeast Ohio businesses and individuals professional training and development, along with state-of-the-art meeting and conference space at Corporate College East in Warrensville Heights and Corporate College West in Westlake. Whether you are engaged with...