With new methods and new tools available today, you need to continually build your expertise in analyzing and interpreting customer and market data or effectively direct those on your team who provide the data analysis to drive key decision-making. This course will immerse you into common data set contexts to provide hands-on experiences with strategic data analysis scenarios, including market definition and modelling, customer acquisition and management, marketing mix effectiveness and optimization, and strategy and policy analysis. Excel will be used extensively, since it is quite powerful and readily available, along with other analysis and visualization tools that will give you the knowledge and skills that you can apply in your own organizational technology environments.
- Market Definition and Modeling
- Customer Acquisition and Management
- Marketing Mix Effectiveness and Optimization
- Strategy and Policy Analysis
The course will help you gain insight into marketing techniques and strategies and provide you with tactics that have a company-wide impact.
Course delivery details
Two-Day Concentrated Program
Registration begins at 8:00 a.m. and class runs 8:30 – 4:30 both days with a one-hour lunch break.
The fee is $2,950 (USD).
Texas Executive Education classes qualify for discounted hotel room rates at the AT&T Executive Education and Conference Center on a limited basis. Discount code will be provided via email after class registration.
Certification / Credits
CEUs: Participants earn 1.4 CEUs and/or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.
Course Credits: This class is available for 1.0 university credit.
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TEXAS McCombs | Driving positive change and Inspiring business leadership through the 21st century
Texas McCombs is a premier business school at a world-class public research university. We are a community that fosters lifelong engagement with our students and alumni. We cultivate principled leaders and develop ideas that will advance our economy, improve lives,...