Professional Course

Observations & Interviews Checklist Webinar

Innovationship, Online
1.5 hours
Next course start
Request information See details
1.5 hours
Next course start
Request information See details
This provider usually responds within 48 hours 👍

Course description


Observations & Interviews Checklist - 90-Minute Webinar

Who are your customers? How do they really use your product or service? How might they use a new technology, or adapt to a new offering? Who are other stakeholders that you should consider learning from? How have people addressed similar challenges in other industries? What could be learned from wearing your customer's shoes for a day, or a week?

Learning from people is at the heart of human-centered design, and we learn best when we approach people with an open mind, gain their trust, and allow them to show us surprising and informative things about how they navigate the world. Observations and interviews are techniques used by experts in human factors, that branch of design thinking that draws on lessons from cognitive science, anthropology, ethnography, and related fields - but anyone who works in a creative capacity can benefit from these skills as they search for insights into the needs of the people they are designing for.

This presentation and discussion -- adapted from Innovationship's one-day brainstorming workshop -- will be led by a senior Innovationship partner, who brings decades of experience in observation and interview sessions and teaching the process to others.

Upon successful completion of this course, participants will be able to:

  • Understand the value of human-centered field research
  • Describe the key considerations in designing and conducting field research
  • Prepare for observations and interviews
  • Have a practical checklist to use whenever the innovation process calls for field research

Do you work at this company and want to update this page?

Is there out-of-date information about your company or courses published here? Fill out this form to get in touch with us.

Upcoming start dates

1 start date available

Request information

  • Webinar
  • Online

Who should attend?

Anyone interested in learning how to get better insights into the needs of their "customers," which can mean healthcare patients, online users, department colleagues, or other audiences they wish to provide a well-considered experience.

Training content


  • When should you conduct an observation?
  • What kinds of observations are there?
  • Prepare for learning journeys and interviews
  • What are we looking for?


  • Tips for good learning journeys
  • Conducting an effective interviews
  • Questions to use, questions to avoid


  • Prepare for synthesis
  • Follow up


Please contact Innovationship for pricing.

Certification / Credits

Each participant will get a certificate of completion.

Contact this provider

Contact course provider

Before we redirect you to this supplier's website, do you mind filling out this form so that we can stay in touch? You can unsubscribe at any time.
If you want us to recommend other suitable courses, please fill out all fields below and check the box beside "Please recommend similar options"
Country *

reCAPTCHA logo This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Innovationship - Experts in Design Thinking

Innovationship was formed out of a shared passion for helping people to apply the creative, collaborative approach of design thinking to solve tough problems. Starting in the 1980s, the founders worked together both as colleagues at IDEO and in their...

Read more and show all training delivered by this supplier