Observations & Interviews Checklist - 90-Minute Webinar
Who are your customers? How do they really use your product or service? How might they use a new technology, or adapt to a new offering? Who are other stakeholders that you should consider learning from? How have people addressed similar challenges in other industries? What could be learned from wearing your customer's shoes for a day, or a week?
Learning from people is at the heart of human-centered design, and we learn best when we approach people with an open mind, gain their trust, and allow them to show us surprising and informative things about how they navigate the world. Observations and interviews are techniques used by experts in human factors, that branch of design thinking that draws on lessons from cognitive science, anthropology, ethnography, and related fields - but anyone who works in a creative capacity can benefit from these skills as they search for insights into the needs of the people they are designing for.
This presentation and discussion -- adapted from Innovationship's one-day brainstorming workshop -- will be led by a senior Innovationship partner, who brings decades of experience in observation and interview sessions and teaching the process to others.
Upon successful completion of this course, participants will be able to:
- Understand the value of human-centered field research
- Describe the key considerations in designing and conducting field research
- Prepare for observations and interviews
- Have a practical checklist to use whenever the innovation process calls for field research
Upcoming start dates
Who should attend?
Anyone interested in learning how to get better insights into the needs of their "customers," which can mean healthcare patients, online users, department colleagues, or other audiences they wish to provide a well-considered experience.
BEFORE THE OBSERVATION
- When should you conduct an observation?
- What kinds of observations are there?
- Prepare for learning journeys and interviews
- What are we looking for?
DURING THE SESSION
- Tips for good learning journeys
- Conducting an effective interviews
- Questions to use, questions to avoid
AFTER THE SESSION
- Prepare for synthesis
- Follow up
Please contact Innovationship for pricing.
Certification / Credits
Each participant will get a certificate of completion.
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Innovationship - Experts in Design Thinking
Innovationship was formed out of a shared passion for helping people to apply the creative, collaborative approach of design thinking to solve tough problems. Starting in the 1980s, the founders worked together both as colleagues at IDEO and in their...