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FC09 - Observations & Interviews Skills - Advanced Workshop

Training overview
1 day
Next start date: Request information - Worldwide
On-site / Company-specific

Course description


Observations & Interviews Skills - 1-Day Workshop

Who are your customers? How do they really use your product or service? How might they use a new technology, or adapt to a new offering? Who are other stakeholders that you should consider learning from? How have people addressed similar challenges in other industries? What can you learn from wearing your customer's shoes for a day, or a week?

The core idea of human-centered design is learning from people. We learn best by approaching people with an open mind, gaining their trust, and allowing them to show us surprising and informative things about how they navigate the world.

Observations and interviews are techniques used by experts in human factors. This branch of design thinking draws on lessons from cognitive science, anthropology, ethnography, and related fields - but anyone who works in a creative capacity can benefit from these skills as  they search for insights into the needs of the people they design for.

During the course, participants will discuss and show examples from many styles of observations - extreme users, emphatic observations, analogous experiences, fly-on-the-wall, in-home interviews, and more - and lead individuals through examples of effective observation techniques, and how to best prepare your findings for later use.

This one-day brainstorming workshop will be led by a senior Innovationship partner, who brings decades of experience in observation and interview sessions and teaching the process to others.

Upon completion, participants will be able to:

  • Understand the value of qualitative, human-centered, research
  • Know the key factors for designing and conducting field research
  • Design a field research session
  • Understand key factors in conducting interviews
  • Understand techniques of observations
  • Synthesize data and insights from human-centered field research
  • Inspire others to work with a mindset for human-centered innovation

Who should attend?

This course is for anyone interested in learning how to get better insights into the needs of their "customers," which can mean healthcare patients, online users, department colleagues, or other audience they wish to provide a well-considered experience.

Training Content


  • When should you conduct an observation?
  • What kinds of observations are there?
  • Prepare for learning journeys and interviews
  • What are we looking for?


  • Tips for good learning journeys
  • Conducting an effective interviews
  • Questions to use, questions to avoid


  • Prepare for synthesis
  • Follow up


Please contact Innovationship for pricing.

Certification / Credits

Each participant will get a certificate of completion.

About supplier


Innovationship - Experts in Design Thinking

Innovationship was formed out of a shared passion for helping people to apply the creative, collaborative approach of design thinking to solve tough problems. Starting in the 1980s, the founders worked together both as colleagues at IDEO and in their...

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