Course description

Developing Your Analytical Skills: How to Research and Present Information
When making decisions, how do you assess the credibility of information? Do you conduct research and gather data methodically, or act on instinct and follow the latest trends? Do you know what key questions to ask? Feel confident you’re making valid decisions?
Whether you are developing a new product or service, presenting findings on a competitor’s product, or deciding how to allocate resources, you need the analytical skills to be able to support your conclusions with valid and credible evidence. In this course, you’ll learn the basics to implement a process for data analysis that ensures you’re focusing on the most critical information, involving the right people, and conveying your message in terms your audiences will understand.
How You Will Benefit
- Identify relevant information
- Research and organize data from multiple sources in appropriate formats
- Categorize data for analysis
- Make difficult decisions involving qualitative data
- Perform analysis from multiple perspectives
- Recognize patterns and determine what they mean for the business
- Evaluate the evidence to identify the best opportunity or most rational solution
- Communicate findings and recommendations clearly
Upcoming start dates
Who should attend?
All business professionals who want to learn basic analytical skills that they can apply to their jobs to make more informed and successful business decisions.
Training content
Learning Objectives
- Apply Techniques to Information to Help Determine What Is Relevant
- Put Information into a Form That Can Be Analyzed
- Analyze Information in Order to Identify the “Best” Opportunity for Your Business, and Explain Your Reasoning
- Recognize Patterns, and Discern What They Can Mean for Your Business
- Identify a Framework as the Basis for Creating Presentations That Use Information You’ve Derived from Your Analysis
Analytical Skills for the Business Professional
- Identify Core Analytical Skills Commonly Used By Business Professionals
- Describe Some of the Challenges Business Professionals Face in Collecting, Evaluating, and Presenting Information and Recommendations
- Identify the Basic Steps in the Analytical Process
The Plan Phase
- Identify the Purpose of the Analysis
- Use a Tool for Clarifying Questions
- Decide on an Approach for Completing an Analysis
- Discuss the Importance of Considering the Needs of Your Audience When Developing Your Plan
- Create a Data Collection Plan
The Analyze Plan
- Use an Outline to Organize Data for Analysis
- Aggregate Unstructured Data into Segments Based on Common Characteristics That Define Them
- Organize Data via Graphic Tools
- Assess the Potential Risk Associated with an Analysis
- Use an Outline to Evaluate Data and Deal with Information Gaps
The Conclude Phase
- Describe the Characteristics of Valid Conclusions
- Explain How to Get from Conclusions to Recommendations
- Develop Recommendations That Can Be Used in a Presentation
Telling Your Story
- Discuss Tools, Tips, and Techniques for Presenting Your Findings/Telling Your Story to Multiple Audiences
- Create and Deliver a Brief Presentation Highlighting Your Conclusions and Recommendations
Costs
Course price for:
- Non Members: $2595
- AMA Members: $2345
Certification / Credits
CEU: 1.2, PDU: 12, CPE: 14
Reviews
Average rating 4.7
I really liked the course. I've been in an Analyst role for about 7 years now and even helped to create recurring reports to monitor metrics. I found that this course helped me ...
I thought the instructor was beyond knowledgeable of the information and how he presented it to us. With a smaller group, he was able to relate real world scenarios when explain...
American Management Association Company Info
The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...
Good course. The instructor presented and covered key basics that I found very useful. I think I learned a lot in a short period of time.