Professional Course
4.9 (44 Reviews)

Assertiveness Training for Women in Business

AMA - American Management Association, Online (+5 locations)
3 days
2,595 USD
Next course start
22 July, 2024 (+11 start dates)
Virtual Classroom, Classroom
3 days
2,595 USD
Next course start
22 July, 2024 (+11 start dates)
Virtual Classroom, Classroom
From 2,595 USD / person

Course description

AMA - American Management Association

Assertiveness Training for Women in Business

In todays ever changing business environment it is vital for women to have an assertive voice in business. Assertiveness techniques, when used effectively, can enhance almost every aspect of your job and life — Knowing which tools and techniques to use, and how and when to use them, is critical. AMA’s assertiveness training for women is a 3-day seminar that addresses the unique challenges women face in business and provides them with the assertiveness techniques essential for survival and advancement in their industry. With these skills, women can feel secure that they are sending the right signals that elicit the right responses. They will help you command respect while being respectful and handle almost any situation you’re likely to encounter without seeming overbearing.

AMA's assertiveness training for women gives you the opportunity to practice fundamental assertiveness skills and to share your concerns with other women in a supportive and encouraging learning environment. You’ll assess your leadership style and then apply the new skills and tools you learn directly to one of your own challenges, receive feedback, and refine your skills through videotaped practice. Return to work with a complete and flexible plan for achieving the kind of assertiveness your position demands.

How You Will Benefit

  • Recognize the characteristics of the four assertiveness styles
  • Assess your individual assertiveness style and its effectiveness
  • Demonstrate assertiveness techniques using supportive communication behaviors
  • Develop an action plan to overcome at least two personal obstacles to assertiveness
  • Learn how to capitalize on the strengths of your leadership style—and minimize weaknesses
  • Flex your leadership style preference to interact most effectively and assertively with others
  • Incorporate assertiveness techniques into everyday practices

Upcoming start dates

Choose between 11 start dates

22 July, 2024

  • Virtual Classroom
  • Online

5 August, 2024

  • Classroom
  • New York City

12 August, 2024

  • Virtual Classroom
  • Online

18 September, 2024

  • Classroom
  • Atlanta

26 September, 2024

  • Virtual Classroom
  • Online

17 October, 2024

  • Classroom
  • San Francisco

21 October, 2024

  • Virtual Classroom
  • Online

7 November, 2024

  • Classroom
  • Chicago

18 November, 2024

  • Virtual Classroom
  • Online

9 December, 2024

  • Classroom
  • Arlington

12 December, 2024

  • Virtual Classroom
  • Online

Who should attend?

Female business professionals who want to strengthen their assertiveness techniques, alleviate weaknesses and improve their communication skills as they relate to being assertive in business.

Training content

Learning Objectives

  • Define Assertiveness and Identify the Characteristics of the Four Assertiveness Styles
  • Assess Your Individual Assertiveness Style and Its Effectiveness
  • Demonstrate Assertiveness Techniques Using Supportive Communication Behaviors
  • Develop an Action Plan to Overcome at Least Two Personal Obstacles to Assertiveness and to Incorporate Techniques into Everyday Practices

Foundations of Assertiveness

  • Define Assertiveness
  • Distinguish Between Passive, Assertive, and Aggressive Behaviors
  • Discuss How Socialization Affects Your Behavior in the Business Environment
  • Identify Personal Work Situations and Obstacles That Challenge Assertive Behavior

Assess Your Assertiveness

  • Identify Your Assertiveness Style Preferences
  • Assess and Identify Strengths and Weaknesses of Your Assertiveness Style
  • Discuss How Value Systems Impact Your Assertiveness
  • Identify Ways to Reduce Role Conflict

Get Comfortable in Your Own S. K.I.N.

  • Describe the Assertive Components of Becoming “Comfortable in Your Own S.K.I.N.”

Assertive Communication Skills

  • Identify the Three Components of Communication and Factors That Influence Their Impact
  • Differentiate the Verbal and Nonverbal Communication Styles of Men and Women
  • Apply Active and Reflective Listening Skills to Build Assertive Skills
  • Listen and Respond Assertively to Feedback and Criticism

Assertive Techniques and Practices

  • Demonstrate a Five-Step Model to Express Assertive Language
  • Describe Four Special Assertive Techniques: Broken Record, Fogging, Negative Assertion, and Negative Inquiry
  • Say “No” and Survive
  • Respond to Common Put-Down Statements

Assertiveness Case Study Workshop

  • Review the Uses of Strategic Tools, Models, and Techniques
  • Apply Assertiveness Techniques to Analyze and Plan Around Your Own “Must-Solve” Challenges
  • Receive Feedback and Suggestions on Your Plan for How to Best Address Your “Must-Solve” Challenges
  • Give Feedback and Suggestions to Others on Their Plans to Assertively Address Their “Must-Solve” Challenges

Assertiveness and Leading

  • Assess Leadership Styles
  • Discuss Five Dimensions of Centered Leadership
  • Identify New Ways to Use Assertive Leadership in Your Personal and Professional Life

Leading a Balanced Life

  • Name at Least Five Techniques to Deal with Anger
  • Identify Techniques for Preventing and Coping with Stress
  • Discuss the Nature and Value of Women Support Networks and Resources
  • Plan for Continuing Assertiveness Growth


price for:

  • Non Members: $2595
  • AMA Members: $2345

Certification / Credits

CEU: 1.8, PDU: 18, CPE: 21


Average rating 4.9

Based on 44 reviews.
Reviews are published according to our review policy..
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Sophie G.
20 Dec 2022
Left with new motivation

The class gave me more understanding about what I am doing and can do better. I left with immense motivation to go back to my job and make some necessary changes to how I operat...

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Benedicte K.
07 Dec 2022
Learned assertive skills

I have learn a lot about assertiveness as opposed to being passive or aggressive.The ASSERT acronyms will come in very handy at helping me be more assertive as well as more conf...

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Stephanie K.
16 Nov 2022
Great tactics along with a provided safe space

I thought this was a very helpful course to teach women tactics on how to be more assertive in the workplace. Having a safe space to discuss challenges was key.

AMA - American Management Association

American Management Association Company Info

The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...

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